Sales Development Representative, Instanda
+ Competitive commission scheme is in operation for all sales / accounts roles
2 days a week in office
No-code design platform for insurance products
Be an early applicant
No-code design platform for insurance products
101-200 employees
Be an early applicant
+ Competitive commission scheme is in operation for all sales / accounts roles
2 days a week in office
101-200 employees
Company mission
Instanda is on a mission to digitise the insurance industry, solving challenges for all insurance providers and enabling them to offer unrivalled customer experience at low cost.
Role
Who you are
- This role is perfect for someone who’s curious, confident, and motivated by results
- Exceptional communication skills, confident and engaging across written, verbal, and digital channels, with the ability to tailor messages to different audiences
- Strong organisational and time management skills, with a disciplined approach to managing multiple prospects, tasks, and priorities in a fast-paced environment
- Solid understanding of the B2B sales process, with a genuine curiosity about customer challenges and how technology can solve them
- Proven hands-on experience using a variety of prospecting and outreach techniques, from email and social selling to video and calls, to generate engagement and interest
- Comfortable working with data and sales performance metrics, using insights to refine targeting, messaging, and conversion rates
- Digitally fluent, ideally with experience using tools such as LinkedIn Sales Navigator, Apollo/Artisan, Hubspot (or similar CRMs), and marketing automation platforms
- Fast learner with a growth mindset, eager to understand our platform, the insurance market, and the evolving needs of our clients
- Self-motivated and accountable, with a proactive approach to achieving goals and contributing to team success
- 1–2 years’ experience in a Sales Development, Business Development, or Marketing-related role within a B2B environment ideally in SaaS, technology for insurance, or financial services
- Experience using CRM systems (e.g. Hubspot) and prospecting or engagement tools
- Familiarity with marketing automation platforms and the ability to collaborate with marketing teams to activate campaigns and follow up on demand generation activity
- Comfortable managing outreach across multiple channels - email, phone, video, and social with a focus on quality, personalisation, and measurable results
- Demonstrated ability to work collaboratively with cross-functional teams (Sales, Marketing, Product) and contribute to a fast-moving, high-growth environment
- A proactive, self-motivated approach to learning new tools, understanding markets, and improving performance through data and feedback
What the job involves
- We are looking for a driven and digitally savvy Sales Development Representative (SDR) to join our UK/EMEA team and play a pivotal role in accelerating business growth across Sales and Marketing
- Sitting at the heart of our go-to-market strategy, you’ll be the vital link between marketing activity and sales execution, turning market engagement into qualified opportunities that fuel the sales pipeline
- You’ll blend data-driven insight with creativity and authentic relationship building to spark meaningful conversations with prospects across the insurance and Insurtech space
- You’ll work hands-on with a suite of digital engagement tools from CRM and marketing automation platforms, an SDR AI tool to aid prospecting efficiency and LinkedIn Sales Navigator using them to research, target, and connect with the right audiences at the right time
- You’ll help shape and activate campaigns, learn what resonates in the market, and directly influence how we grow
- Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team
- Leverage tools such as CRM, marketing automation, LinkedIn Sales Navigator, to research, segment, and prioritise target accounts
- Create personalised outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the client’s world
- Maintain and optimise CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team
- Collaborate closely with the EMEA Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities
- Track, analyse, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates
- Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers)
- Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges
- Adhere to INSTANDA’s information security policies, guidelines and best practices to protect our company and our clients
- Contribute to a culture of security awareness within the company
Salary benchmarks
Our take
Instanda has brought much-needed innovation into the insurance industry by offering its users a no-code, customisable platform upon which they can build a consumer front-end. The company's platform is updated as frequently as every few weeks to accommodate the needs of its customers' end users, promising them up-to-date offerings without the technological investment.
The insurance market is enormous, and big established players are always looking for new distribution channels. Thanks to this, Instanda has onboarded leading insurers like Hiscox, Vitality, and AXA - a critical move, as its success is dependent on attracting and retaining these big brands.
The company has steadily grown its customer base, and secured partners such as Deloitte and Microsoft. The insuretech boom has no doubt contributed to Instanda growing its footprint, and enabled it to raise new funding in 2022. The investment is cited to fuel growth across Europe, the US, Japan and the United Arab Emirates, as well as supporting the rapid improvement of the platform's capabilities and creation of a future-proofed marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2025
$20m
LATE VC
Jun 2022
$45m
SERIES B
Total funding: $94.1m
Company benefits
- We offer 25 days holiday, with the option of buying up to 5 additional holiday days per year
- Wellness allowance - £100 per month (to put towards anything health and well being related)
- Inclusion in the company share plan
- All employees are included in the company discretionary bonus scheme
- Access to an Employee Assistance Program, that supports our staff 24/7
- Annual Learning & Development allowance of £1250
- Group Income Protection
- Life Cover
- Participation in the company pension scheme
- Cycle to Work Scheme
- Active social committee who arrange events throughout the year
Company HQ
City of London, London, UK
Leadership
Tim Hardcastle
(CEO)Previously CIO of Hiscox (specialist insurer) and COO of Agilisys (fast growing outsourcing/offshoring business).
Derek Hill
(COO)Previously Head of IT Services at Hiscox and Agilisys. Has worked with Tim for over a decade, showing the strength of their partnership.
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