Senior Marketing Manager, Overtime

$95-105k

Salary will be dependent on a candidate's specific experience + Stock options

Senior and Expert level

Chicago

3+ days a week in office

Youth-focused sports network

Job no longer available

Youth-focused sports network

501-1000 employees

B2CContentSocial MediaSportsVideoCommunityeCommerce

Job no longer available

$95-105k

Salary will be dependent on a candidate's specific experience + Stock options

Senior and Expert level

Chicago

3+ days a week in office

501-1000 employees

B2CContentSocial MediaSportsVideoCommunityeCommerce

Company mission

To build disruptive new sports leagues aimed globally at the next generation of sports fans and athletes.

Job

Company

Role

Who you are

BA/BS or equivalent
5+ years in a similar publisher/media sales marketing role and/or agency experience
Delivery of strong RFP responses and other presentation materials
Creativity and strategic solutions
Passion for growth as a self-starter with a strong work ethic in a fast-paced, matrixed, entrepreneurial environment
A deep understanding of, and passion for Overtime
You play for the front of the jersey and see your success as inextricably tied to team success

What the job involves

Overtime is looking for a Marketing Manager to support the team’s Marketing & Sales Strategy efforts
We’re looking for someone who paints a story through RFP submissions and presentation slides, is a strong pre-sale project manager, and most importantly is a creative and strategic thinker who brings fresh solutions and measurable results to our clients
You will understand agencies/clients’ challenges and develop a narrative that makes them feel heard; deliver against their objectives; and illuminate Overtime’s creative potential, desirable audience, and measurable value
Develop sellable integrated marketing opportunities, both proactively and reactively
Lead ideation and outside-the-box brainstorming sessions that extract fresh thinking from attendees and result in actionable next steps
Architect concise and easy-to-understand deliverables for brand/agency partners. Make the following come to life:
RFP submissions
Proactive presentations and onesheets
Go-to-market / general presentation slides
Case studies
Digestible research and stats
Build collaborative, cross-functional internal relationships with sellers, planners, design, events, etc
Be an indispensable partner to the sales team: use your deep knowledge of marketing, content, social media trends, and sports to drive brand awareness and deliver integrated sales and marketing programs for brand/agency partners
Represent Overtime as a thought leader and leaned-in partner, crafting stories around our data and insights, brand integrations, social expertise, and the Gen Z / Millennial audience

Our take

Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.

It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV-style dispatches and shows focused on up-and-coming players with strong viral potential.

The brand now has over 100M followers, most of them Gen Z or younger Millennials, and its videos rack up well over 3B views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales. It has also recently ventured into the NFT space with its partnership with Magic Eden.

The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

41% employee growth in 12 months

Glassdoor (4.2)

Company

Funding (last 2 of 6 rounds)

Aug 2022

$100m

SERIES D

Apr 2021

$80m

SERIES C

Total funding: $244.2m

Company HQ

Dumbo, NY

Leadership

Dan Porter

(CEO)

Worked in Music Business Development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in Senior roles at Zynga and worked at William Morris Endeavor as Head of Digital. Current an Adjunct Professor at NYU.

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