Senior Product Manager, mParticle
GTM Strategy
CA$175-220k
+ Equity
Customer data platform for multi-channel consumer brands
Job no longer available
Customer data platform for multi-channel consumer brands
201-500 employees
Job no longer available
CA$175-220k
+ Equity
201-500 employees
Company mission
To empower businesses to deliver personalized and engaging experiences to their customers across all screens and devices.
Role
Who you are
- Product Leader: 5-10+ years of product management or related experience at software technology companies. Experience in the CDP, MarTech, or ML/AI space is a huge plus
- GTM Mindset: Experience launching and growing adoption of products by driving GTM initiatives
- Customer Experience: Experience communicating and positioning value with customers
- Technical understanding: Proven ability to comprehend and articulate complex data infrastructure concepts and strategic insights into market needs and customer pain points
- Exceptional communication: Outstanding storytelling, writing, and presentation skills, capable of engaging both technical and business audiences
- Collaborative spirit: Demonstrated ability to work cross-functionally, fostering collaboration and driving strategic alignment across diverse teams
- Program management: Excellence in managing multiple projects and programs simultaneously, showcasing strong organizational skills, the ability to prioritize effectively, and maintaining high-quality standards under tight deadlines
What the job involves
- As the Senior Product Manager, GTM Strategy, you will define and lead the GTM strategy for our ML and Personalization capabilities, focusing on creating a repeatable sales motion and driving product adoption
- You will collaborate with and be the liaison between the Data-Driven Decision Making group leadership and GTM leadership to drive the messaging, positioning, packaging, and upsell/adoption product experience for your area of ownership
- As a strategic leader, you will align product, sales, marketing, and customer success efforts to achieve our revenue growth goals
- Product GTM: Spearhead product launches with meticulously planned go-to-market strategies, ensuring seamless orchestration and measurable impact
- Drive Product Adoption: Collaborate with key stakeholders to craft and execute compelling marketing content and campaigns that drive product demand, adoption, and customer engagement
- Cross-functional Leadership: Serve as a hub of product and market knowledge, facilitating strategic alignment across product, sales, marketing, and customer success teams
- Customer Empathy: Understand and analyze diverse needs from our customers, think strategically, and lead with data-driven decisions
- Decision Maker: Make the hard calls to make insightful decisions and nuanced tradeoffs, balancing numerous priorities and requests across multiple groups of external and internal stakeholders and customers, to accomplish great things
- Technical Fluency: Leverage your deep understanding of developer experience and software development to deliver solutions that delight our developer community
- Organic Leader: Be the champion to manage development timelines with transparency, consistent high quality, and iterative delivery that inspires the rest of the PM team to follow
- Versatility: Balance long-term growth, near-term wins, and execution. Be excited to wear many hats as the company goes through hyper startup growth
- Effective Communicator: Translate complex business use cases into actionable engineering specs conveying UI/UX requirements, prioritization, and definitions of success
Our take
As more customer data is created and consumed across more systems, touchpoints, and tools than ever before, it has become a universal need to connect these systems and data sources to drive personalization while respecting consumer privacy needs.
mParticle is a retail customer data platform that improves the way companies collect information on their customers. mParticle utilizes sophisticated algorithms and machine learning technology in order to help drive better customer interactions. The firm also provides a range of data analytics services, A/B testing, marketing, and data warehousing tools.
Big data analytics in retail is expected to reach a total market value in excess of $25.5 billion by 2028. To help capitalize on this, the company has sought several acquisitions, the most recent being AI startup Vidora and analytics provider Indicative.
It is also working on its product to reach larger clients. It recently launched a new toolkit that allows enterprises to gather data from across the customer lifecycle, as well as introducing Custom Access Roles to its platform. A direct sync with Snowflake also bolsters the platform's utility, with other data platforms including Google BigQuery, Amazon RedShift, and Microsoft Azure to be supported in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2021
$150m
SERIES E
Mar 2020
$45m
SERIES D
Total funding: $303m
Company benefits
- Pawternity policy
- 401k
- Unlimited time off
- Bring your dog!
- Commuter program
- Flexible hours
- Healthy snacks
- Parental leave
- Remote first
Company HQ
Gramercy Park, New York, NY
Leadership
Michael Katz
(CEO)Previously Founder & President of interclick, before becoming CEO, and was on the Board of Directors for BrightLine and Adaptly. Current Mentor at Techstars alongside working at mParticle.
Andrew Katz
(CTO)Spent 4 years as a Software Engineer and then worked as CEO of mStyle for over 5 years. Co-founded interclick and worked at Yahoo! as VP of Engineering.
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