Vice President of Demand Generation, CoLab Software
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Collaboration tech for mechanical design
Be an early applicant
Collaboration tech for mechanical design
201-500 employees
Be an early applicant
+ Stock options
More information about location
201-500 employees
Company mission
To empower engineering teams to build the future faster.
Role
Who you are
- You have a track record of improving pipeline, revenue, and CAC and you hold yourself to those results
- You architect integrated programs where channels reinforce each other, and you know when to shift budget or double down
- You’ve built, mentored, and scaled in-house demand gen teams before
- You’re an analytical storyteller: equally comfortable running the numbers, forming a hypothesis, and presenting a clear, compelling story to execs
- You’re willing to be hands-on in the right moments, especially when shaping a new motion like ABM
- You thrive in a growth-stage SaaS environment where complexity increases fast, channels mature quickly, and new bets need to turn into repeatable engines
- You thrive in enterprise B2B SaaS environments, building pipeline for high-ASP products with long sales cycles, complex buying committees, and nuanced messaging
- 10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar)
- Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth
- Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
- Demonstrated success partnering with product marketing to deliver nuanced messaging at scale across channels, using personalization where most effective
- Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
- Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM)
- Exceptional ability to influence at the executive level with data-backed storytelling
- Comfortable balancing strategic work with being hands-on when needed
What the job involves
- We’re hiring a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next stage of growth. You’ll step in as the leader of an existing 4-person team with a mandate to take what’s working today and evolve it into a mature, scalable demand engine
- Your job is to own the portfolio of channels, allocate resources, and make clear bets that maximize pipeline, conversion rates, and CAC efficiency
- You’ll architect and oversee integrated multi-channel programs across paid, OOH, events, and emerging channels — ensuring the mix works together as one system and budget flows to where it will have the most impact
- This is primarily a leadership role, but not a hands-off one. You’ll have the mandate, resources, and team to make it happen — and when needed, you’ll roll up your sleeves to shape new motions, like standing up CoLab’s first ABM program
- You’ll collaborate closely with Sales and the exec team, bringing clarity and data-driven insight into how marketing drives revenue
- Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC)
- Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM
- Lead, mentor, and grow a high-performing demand gen team (currently four direct reports, with ongoing growth expected)
- Stand up CoLab’s first ABM motion and refine it into a repeatable program
- Own demand gen budget, forecasting, and ROI tracking with direct accountability to the executive team
- Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs
- Jump in with your team when needed to shape execution and accelerate new initiatives
- Collaborate closely with Sales to ensure alignment on pipeline goals, conversion rates, and revenue outcomes
- Translate data into insights and executive-ready narratives that drive alignment on pipeline strategy and results
Our take
The mechanical design process requires lots of back-and-forth between engineers, designers and business stakeholders who are giving and acting on feedback. Getting everybody on the same page is time-consuming and comes with lots of admin and flitting between different platforms, whilst important information slips between the cracks.
This is why CoLab has built a cloud-based platform for collaborative mechanical design and reviewing. It integrates into the existing stack of design and engineering teams to bring together all the teams involved in early-stage design. Basically, the platform pools data, feedback, tracking issues, emails, spreadsheets and notebooks into one collaborative space.
Ultimately, CoLab is a simple way to collaborate on concepts and projects at the planning stage, thus nipping in the bud any problems that could arise down the line. With an impressive series of investments behind it, the company plans to scale up its market push, explore the possibilities of AI and expand its team.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Nov 2025
$72m
SERIES C
Mar 2025
$4m
LATE VC
Total funding: $117.6m
Company benefits
- Health and dental insurance (covered at 100% for the employee)
- Unlimited PTO
- Remote/Hybrid Work: Our main office location is in St. John's, NL where we offer hybrid and remote opportunities
Company HQ
East End, St. John's, NL
Leadership
Jeremy Andrews
(Co-Founder & CTO)Previosuly Mechanical Engineering Advisor at Paradigm Hyperloop, Team Lead at Memorial Baja, Battery Enclosure Engineering at Tesla, and Systems Test Engineer at General Dynamics Mission Systems.
Adam Keating
(Co-Founder & CEO)Currently Co-Founder and Strategic Advisor at DuXion. Previously Project Lead at Paradigm Hyperloop, Mechanical Engineer at RefleXion Medical and Production Engineer at Statoil.
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