VP / Sr. Director of New Customer Growth & Social Commerce, Beam Organics
3 days a week in office
Natural supplements for wellness
Be an early applicant
Natural supplements for wellness
21-100 employees
Be an early applicant
3 days a week in office
21-100 employees
Company mission
to empower people to push their limits and pursue their passions by improving their physical and mental wellness.
Role
Who you are
- The Scaler: Proven track record of driving a D2C brand past the $100M mark with complex omni-channel distribution strategies
- The Architect: A first-principles thinker who has successfully scaled multiple channels from sub $250k monthly budgets to $1M+ per channel
- The Analytical Expert: Deeply familiar with attribution models, marginal ROI, and MMM. You know exactly when and how to deploy incrementality testing to make real-time investment decisions
- The Talent Magnet: 8–10 years of experience in growth marketing, with 3+ years of excellence in recruiting and developing world-class teams
- The Growth Visionary: You are consistently at the forefront of leveraging AI and new tooling to optimize processes and remove bottlenecks
- The Player-Coach: You possess the executive presence to influence the P&L at the enterprise level, but you aren't afraid to roll up your sleeves to conduct a performance deep-dive or refine creative strategy
What the job involves
- As the VP / Sr Director of New Customer Growth & Social Commerce (reporting to the CGO), you will lead Beam’s growth engine into a new era of innovation and scale
- You will be the architect of a system that merges traditional performance excellence with the exploding world of social commerce
- This role is built for a "player-coach" who is obsessed with growth—not just by looking at CAC, but by evolving our measurement into a robust balance of incrementality and halo effects to understand how D2C spend drives growth across other parts of the business
- You will lead a high-performing team to scale channels from six-figure test budgets to $1M+ monthly powerhouses, ensuring Beam remains at the forefront of the collapsing line between community and commerce
- Own New Customer Marketing Strategy: Set and lead the new-customer acquisition strategy for one of the fastest-growing brands in health and wellness, maximizing sustainable, profitable growth across Paid Digital, Influencer, Search, Podcasts, TV/CTV, and Affiliate. Own the channel mix, the efficiency targets (CAC, LTV:CAC, contribution margin), and the forecasting and budget discipline to hit them quarter after quarter
- Build and Lead the Team: Lead, mentor, and manage a team of marketers — setting clear standards, developing talent, and creating the kind of high-accountability culture that attracts and retains strong operators. Make the team measurably better at their craft and the function more capable as it scales
- Drive Profitability Across Channels: Own the profitability of the growth portfolio, not just its top-line. Understand where each channel sits on its diminishing-returns curve, know when to push spend and when to pull back, and allocate budget toward marginal efficiency rather than vanity volume. Build the discipline to scale spend without eroding contribution margin
- Drive Creative Strategy: Partner with Creative to run a high-velocity performance creative testing engine, deriving sharp insights from what's working and feeding them back into concepts, formats, and messaging across the full funnel. Translate winning creative into repeatable frameworks, raise the volume and hit-rate of testing, and connect creative learnings to spend decisions
- Operationalize AI & Tooling: Identify and deploy the highest-leverage applications of AI across Growth Marketing — from creative production and audience analysis to reporting, attribution, and channel optimization — to drive speed, accountability, and scale. Build the tooling and workflows that let a lean team operate like a much larger one
- Collaborate at the Enterprise Level: Act as a strategic partner to Creative, Data, Finance, and Product, ensuring growth efforts align with broader business objectives and long-term demand creation. Bring rigor to measurement and attribution, defend the numbers in cross-functional planning, and balance near-term efficiency against the brand and demand investments that compound over time
Our take
Supplements are commonplace in gyms across the world, with many brands providing protein powders, foods, and pre-workout drinks to enhance physical performance. Despite the popularity of these supplements, there is a lack of products on the market that focus on improving mental wellness through supplements for day to day life.
Beam Organics sell supplements in the form of powders, capsules, and tinctures, with each product aiming to improve day-to-day wellness, such as supplements for sleep, calmness, energy, recovery, and hydration. The products are made from natural ingredients, with the recipes being curated by former professional athletes.
Whilst recent years have seen the development of communities using natural ingredients such as CBD to enhance their day-to-day wellness, consumers have had to do their own research to determine effective doses and acquire the products. Beam Organics, however, have taken a fresh perspective by utilizing the knowledge of former pro-athletes to curate accessible, natural, and ready-to-consume products focused on different areas of wellness. This expertise could help bring them to the forefront of this relatively young industry.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2021
$5m
SERIES A
Oct 2019
$5m
SEED
Total funding: $10m
Company benefits
- Fully covered medical benefits
- Unlimited time off
- 401k with up to 4% match
- Charity matching
- A wellness stipend toward health or fitness
- Hsa/fsa/childcare fsa enrollment
- An investment into professional and personal development
Company HQ
Seaport District, Boston, MA
Leadership
Kevin Moran
(Co-Founder)Professional Baseball Player from 2010 to 2013. Served as Enterprise Account Executive for VMware between 2013 and 2018. Co-founded beam in 2018.
Matt Lombardi
(Co-Founder)Experience as a professional hockey player between 2010 and 2012. Co-founded beam in 2018.
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