Business Development Director, Comscore
Omnichannel advertisement measurement platform
Job no longer available
Omnichannel advertisement measurement platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- Minimum of bachelor's degree and 8 years professional sales management experience
- A highly aggressive and analytical professional with a proven track record of success in achieving revenue plans, and cultivating client relationships to close new client sales
- Specific experience managing or selling audience measurement, advertising effectiveness measurement services and/or custom research solutions to MVPDs, media companies, advertisers and advertising agencies
- Experience and established senior contacts and relationships within the media/advertising industry required
- Understanding of market research (quantitative for TV and digital) and other related industry knowledge and how information can be applied to help clients achieve their goals
- A high intellect individual who combines proven sales ability with analytical excellence, superior communication skills (presentation and written) and an ability to forge strong client relationships
- Technical background and aptitude a plus in advanced advertising
- Highly organized but flexible with the ability to work in a fast-paced environment under tight deadlines with demanding quality requirements
- Strong listening skills. Experienced with MS Office, Word, Excel, PowerPoint, Salesforce, and the ability to learn and utilize software sales tools specific to Comscore
What the job involves
- The Director will support the company’s goals through a range of sales and account management activities
- Forge strong client relationships with key decision makers to solidify Comscore as a true consultative partner for business and marketing insights
- Develop account strategies to grow business within our MVPD clients, with a particular focus in online/ television & CTV advertising, addressable advertising, marketing research, and programming
- As your clients day-to-day business development contact, develop a strong understanding of the clients business and demonstrate how Comscore’s cross-platform solutions can assist them to achieve their business goals. Prepare written documentation as required including client presentations and contracts
- Become an expert in the Comscore cross-platform products, advertising solutions, and understanding not just the methodologies, but also the applications of the products to specific client / operator use cases
- Negotiate and understand complex licensing agreements, and being able to articulate Comscore’s business position to help close and finalize agreements
- Present the MVPD clients lens to Comscore product, research, and data science teams. Assist Partner Management team when needed h to escalate and resolve issues related to products, research or reporting
- Prioritize new solutions and align operator product roadmap expectations
- Work both autonomously and within a team setting
- Regularly update Salesforce with prospect, customer information, and submission of contracts thru Salesforce process
- Travel as needed to support the operators on-site needs across key locations
- Internally travel to Comscore key offices to promote learning, collaboration, and camaraderie
- Attend key trade and industry events, as needed, to support Comscore and key operator clients
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analysing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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