Influence Manager, Typology
Sustainable skincare brand
Job no longer available
Sustainable skincare brand
101-200 employees
Job no longer available
101-200 employees
Company mission
Typology is on a mission to demystify the skincare industry.
Role
Who you are
- Analytics : knowledge of tracking, Web analytics and tools (CPM, ROI, audience measuring tools such as Google Analytics, ability to manage and keep track of a budget)
- Growth mindset : has proven experience in scaling paid operations for the company or clients
- Commercial & relational : Ability to negotiate contracts but also create a deep connection with key contacts
- Creativity : ability to bring innovation to our influence campaigns with creative concepts and a solid knowledge of the US influencer marketing market and trends
- 3 to 5 years of experience with at least 2 years in influence management
- You have already managed paid operations with influencers in companies where performance is at the center of the influence strategy (either for a brand or in agencies)
- You must be fluent in English and having an experience on the American market is a big plus
- Excellent organizational, communication and analytical/reporting skills
- Interest in the cosmetics or the beauty sector
What the job involves
- As we continue to grow, we still have great challenges to meet in order to make the plurality and quality of our products known to as many people as possible in the US market
- With this in mind, we are looking to expand our team by recruiting a US Influence & Advocacy Manager
- Managing Campaigns : Sending products, briefing, monitoring delivery, reporting
- Campaign Performance Analysis : Monitoring, analyzing, and comparing the success and performance of our campaigns and activations (quantitative and qualitative)
- Engaging with Opinion Leaders : Engaging and leading conversations with beauty experts, influencers, and bloggers
- Competitive Analysis : Analyzing how our competitors are performing
- Influence Marketing Best Practices : Continuously monitoring influence marketing best practices
- Collaborative Sharing : Share your ideas, results with our international influence team
- Scale up our paid influence collaborations for Typology in the United States
- Scale up our gifting/unpaid influence collaborations for Typology in the United States
- Increase the ROI and the success rate of our influence collaborations
- Increase brand awareness and strengthen brand image with relevant collaborations
- Build and strengthen relationships with key influencers and partners
- Develop creative communication campaigns to maximize brand awareness, brand love and revenues
Our take
Skincare and beauty products can be confusing and misleading, and are often produced in unsustainable ways. Typology solves this problem by offering simple, stripped-back and sustainable beauty products.
Typology is headed up by MADE.COM founder Ning Li, which has allowed the company to create and maintain a high-profile since its launch. This has helped the brand to compete with similar brands, such as The Ordinary. Typology's products are genderless, vegan and made in France, all of which have added massively to its market appeal.
The company has made successful in-roads beyond France, notably into the UK and US, and glowing magazine reviews have allowed it to stand out as a fashionable alternative to traditional make-up brands. That said, it will have to expand its product range without sacrificing its quality of sustainability if it is to scale effectively.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
48% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$9.2m
SEED
Total funding: $9.2m
Company benefits
- A completely renovated office building in Paris, in the heart of the 11th arrondissement, where you will find many places to have lunch or to drink a coffee
- 25 days of paid vacation per year
- 6 days of RTT
- 1 pro bono day for a charity of your choice or to attend conferences
- Coffee, drinks and snacks are available
- 50% contribution to public transport or a sustainable mobility package
- 50% participation in our mutual Alan
- Alan's Foresight
- Vouchers for employees on the Typology.com website
Company values
- OPEN MIND: Open-mindedness means knowing how to question yourself and being attentive. Demonstrate humility, adaptability and flexibility. Be tolerant and embrace diversity
- DOER: Resourcefulness, resilience and determination are essential qualities. There is no point in dwelling on endless conceptual debates or counterproductive meetings
- EXTRA MILE: We are looking for proactive people who want to surpass themselves, able to bring the little extra that will make all the difference
Company HQ
Roquette, Paris, France
Articles
Leadership
Ning Li
(Founder)Was previously co-founder and CEO of MYFAB and MADE.COM.
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