Head of Storytelling, Miro
$220-275k
+ Equity
2-5 days a week in office
Visual workspace for innovation
Job no longer available
Visual workspace for innovation
1001+ employees
Job no longer available
$220-275k
+ Equity
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- 10+ years of experience in marketing communications, with at least 5 years in leadership roles
- Proven track record developing and executing integrated marketing strategies in B2B SaaS environments
- Experience leading communications through company transitions (e.g., multi-product evolution, repositioning)
- Outstanding leadership and communication skills across diverse international stakeholders
- Strong strategic thinking abilities combined with operational excellence
- Experience building and managing high-performing, distributed marketing teams
- Deep expertise in content strategy, brand management, social media, PR, and influencer marketing
- Data-driven approach to measuring communications effectiveness and ROI
What the job involves
- We're seeking an experienced Head of Storytelling to develop and lead Miro’s integrated Marketing and Communications strategy globally
- In this senior role, you'll own the narrative and create the vision for how we communicate and elevate Miro's brand through content, brand activations, social media, partnerships and communications
- This role requires a unique blend of strategic vision, creative thinking, and operational excellence to build a world-class Storytelling team that drives business impact through compelling messaging and effective channel management
- Develop and own Miro’s global Marketing & Communications strategy aligned with our business objectives and marketing goals
- Lead the evolution of Miro's brand narrative as we expand our product portfolio
- Build and manage high-performing teams across Brand Marketing, Content, Social Media, PR, and Influencer Marketing
- Create comprehensive communications playbooks and standards to ensure consistent brand experiences across channels and regions
- Drive the content strategy and editorial calendar across owned and earned media
- Oversee public relations efforts, including media relations, thought leadership, and crisis communications
- Develop metrics frameworks to measure communications effectiveness and drive continuous improvement
- Manage global marketing communications budgets with a focus on maximizing impact while increasing efficiency
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
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