Director of Product Marketing, Globality
$140-200k
3-5 days a week in office (Palo Alto, CA)
Smart sourcing platform
Job no longer available
Smart sourcing platform
101-200 employees
Job no longer available
$140-200k
3-5 days a week in office (Palo Alto, CA)
101-200 employees
Company mission
To promote economic inclusion.
Role
Who you are
- 10+ years demonstrated experience in B2B product marketing; procurement experience is preferred but not required
- Experience building and executing strategic product launch plans including customer segmentation, messaging and positioning, and go-to-market strategies
- Strong understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful
- Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and act with data insights
- Ability to thrive in a fast-paced environment juggling multiple deliverables, and a bias for action
- Exceptional writing skills and proven ability in storytelling to influence a C-suite audience
- Strong communication and presentation skills
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
What the job involves
- As the Director, Product Marketing, you enhance product positioning to drive conversion and expansion of the Globality platform.
- This role will collaborate cross functionally with key stakeholders on the Product, Marketing, Sales, and Customer Success teams to develop go-to-market strategies, product launch plans, messaging frameworks, and personas
- Develop compelling, differentiated messaging, with a clear understanding of the target audience, competition and the use cases we can address
- Provide insight on what drives customer lifetime value and provide mentorship to cross-functional partners on opportunities to improve customer experience
- Empower the frontline team (Sales and Customer Success) with compelling pitches and collateral to increase velocity and drive conversion
- Actively partner with the product team and influence the product roadmap based on customer insight, market research, customer adoption, and market awareness
- Support channel marketing efforts by contributing deep product knowledge and customer insights to accelerate growth
- Define key performance indicators (KPIs) for product marketing initiatives and track performance against goals. Leverage data and analytics to measure the effectiveness of campaigns and adjust strategies accordingly
Our take
Transforming the way global companies connect with suppliers is AI-powered smart sourcing company Globality. The platform’s effective consolidation capabilities and simplified management system for complex sourcing processes and data enable companies to improve their bottom line by maximizing efficiency.
Globality’s scalable precision sourcing platform has created a space where companies of all sizes can connect the best suppliers across every service category faster, and more affordably, than before. The company’s unique suite of services automates and analyzes every step of the procurement lifecycle.
Recently, the company raised an impressive $47M to help accelerate growth. With this backing, Globality is well set to see continued growth as its digital solution empowers companies around the globe to navigate an ever-changing procurement ecosystem.
Steph
Company Specialist at Welcome to the Jungle
Insights
-49% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2024
$47m
LATE VC
Jan 2021
$138.3m
SERIES E
Total funding: $367.3m
Company benefits
- Premium Health Benefits
- Distributed Team Building
- Learning & Development
- Award Winning Culture
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Joel Hyatt
(Co-Founder, CEO & Chairman)Studied at Yale Law School and Dartmouth, before founding Hyatt Legal Plans in 1990. Lectured in Entrepreneurship at Stanford from 1998 to 2003, and became a member of the board at HP in 2007. Co-founded Current TV in 2004, acting as its CEO until 2013. Is a trustee at RAND Corporation.
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