Marketing Manager, Fundraise Up

• A minimum of 4 years experience in demand gen marketing
• Experience building ABM programs for enterprise clients
• Experience working closely with sales, CX, and ops teams
• Hands-on experience project managing initiatives from start to finish
• Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently
• Understand marketing, sales, and business processes
• Highly motivated, driven and self-starting individual
• Comfortable in a fast-paced, entrepreneurial, and collaborative environment

Desirable

• Up to 25% travel required
• We are looking for a resourceful marketing manager to join our high-performance marketing team to drive the strategy and execution for our Enterprise and ABM GTM opportunities
• You’ll own the creation and successful implementation of demand generation programs within our enterprise segment, controlling the full funnel journey from acquisition to upsell - building and growing the biggest opportunities for revenue growth
• Design and operationalize an ABM strategy with Sales, CX and Marketing teams
• Monitor and analyze target account engagement and funnel performance, reporting on key insights and opportunities
• Conceptualize and implement personalized campaigns that align with business objectives
• Develop and execute nurture programs according to buyer personas and account journey stages
• Collaborate with internal teams and external agencies to run testing, build reporting, and surface insights that will improve engagement and conversions
• Evaluate, build, and manage in-person event plans that facilitate networking opportunities and showcase our value in unique and creative ways
• Communicate program updates, insights, and requests to Sales & Marketing leadership
• Maintain positive and productive relationships with key members of the sales team