Social Media Manager, Carmoola

• 3-5 years of proven experience in social media content creation
• Exceptional storytelling skills with a proven ability to create engaging, platform-specific content
• Advanced proficiency in video editing software (CapCut, Premiere Pro)
• Strong understanding of social media algorithms and engagement strategies
• Demonstrable portfolio of successful social media content
• Excellent written and verbal communication skills
• Creativity and adaptability in a fast-paced environment
• Engrained in social culture and always on top of the latest channel formats and trends

Desirable

• We're seeking a dynamic, passionate and highly engaging Social Media Manager and Content Creator who can craft and produce engaging, platform-specific content that captures our brand's playful spirit and drives meaningful audience engagement at scale
• Conceptualise, shoot, and edit high-engagement social content across platforms like TikTok, Instagram, LinkedIn, and emerging social channels
• Comfortable being the brand's on-screen personality, who can nimbly adjust tone based on audience. E.g. from creator-style engagement for customers, to authoritative, professional communication that speaks to investors
• A natural storyteller who has the ability to switch between informative and entertaining modes
• Proven experience in building an impactful social media strategy that has delivered meaningful business value in a fast growing environment
• Stay ahead of social media trends and adapt content plans to maximise reach and engagement
• Develop creative concepts for viral and trending content that showcases Carmoola's unique brand personality
• Ensure content aligns with broader brand messaging
• Analyse content performance metrics and continuously optimise social content
• Develop an engaged community following, responding to comments and proactively fostering positive brand interactions