Persistent gender inequality has led to men being disproportionately represented through film, television, books, and day-to-day life. Many women have channelled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides an online media platform that shines a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship "Reese's Book Club", in addition to a newsletter and an online clothing store.
Whilst the broadness of content Hello Sunshine promotes may present itself as a challenge to the company, it has unified its brand through the focus on female authorship and creativity. In 2021, the company was sold for over $900 million to a media company, but it continues to promote creators who have been structurally side-lined in the past.
Steph
Company Specialist at Welcome to the Jungle