Manager of Growth Marketing Operations, Hinge Health
$136-204k
+ Equity
3 days a week in office (Market Street, CA)
Digital clinic for joint and muscle pain
Be an early applicant
Digital clinic for joint and muscle pain
1001+ employees
Be an early applicant
$136-204k
+ Equity
3 days a week in office (Market Street, CA)
1001+ employees
Company mission
To improve the lives of people suffering from chronic conditions, starting with musculoskeletal conditions like back and joint pain.
Role
Who you are
- We’re looking for someone who has a passion for production and enjoys the hands-on aspect of building campaigns in-house
- 6+ years of experience on a marketing automation and operations team that works cross-functionally with teams such as Engineering, Data and Design
- Professional experience building multi-channel user journeys in automation platforms such as Iterable, Braze, Marketo or Salesforce Marketing cloud
- Experience in email, SMS, push
- HTML Coding experience (needs understanding + manipulation but not code from scratch)
Desirable
- Iterable experience - Iterable certified
- Professional experience with marketing tech stack evaluation, engineering, Martech tools
- B2B2C Healthcare marketing experience (targeted enrollment experience a huge plus)
- Direct mail experience
What the job involves
- As a member of our expanding Growth team, you’ll play a central role in making sure that every eligible individual within our client base receives the hyper-customized experience they need to stay engaged with Hinge Health
- You’ll help us scale our B2C growth channels - including email, direct mail, and SMS - through automation, working as the go-to production expert in platforms such as Iterable
- In partnership with our lifecycle marketing team, you’ll act as a key operational strategist in building end-to-end user-focused journeys that allow us to add to the truly moving testimonials pouring in by the day
- This role will also be the operational lead for our Targeted Enrollment marketing offering and will define how we build for scale
- Drive user engagement through building targeted, customized campaigns that meet each user where they are - from which channels they’re on to which stage of their health journey they’re in
- Bring ideas to life by taking copy and designs and building them in our marketing automation platform using HTML and CSS
- Continue to evolve our process from one-off email blasts into fully automated multi-channel user journeys
- Optimize email, direct mail, SMS, push and in-app content by using automation to execute high-velocity experiments and gather quick insights
- Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation
- Help define and scale our targeted enrollment marketing offering to enable scale for the growing book of 2,000+ clients
- Build and optimize user lifecycle marketing flows
Our take
Musculoskeletal (MSK) conditions are prime concerns for individuals and employers. In fact, 1 in 2 Americans experience some form of back and joint pain. Hinge Health has created a platform that brings treatment providers and patients together in order to prevent, treat and rehabilitate a variety of MSK conditions.
MSK spending has nearly doubled from $10 billion to almost $20 billion over the last 10 years. Analysis by Hinge Health indicates that MSK is an employer's highest medical claim expense. Despite this, patient results have not improved, which has led to a reported 70% of employers looking to adopt a digital MSK solution.
This wealth of opportunity has led to Hinge Health providing digital MSK clinics for employees at 1000+ companies, including Salesforce, US Foods and Boeing. With a valuation of over $6 billion, the company stands as one of the most valuable startups in digital health, and will be pursuing profitability as it prepares for a possible IPO.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2021
$400m
SERIES E
Jan 2021
$300m
SERIES D
Total funding: $825.8m
Company benefits
- Comprehensive medical, dental, and vision coverage
- We offer help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn't available where you live
- Manage your own learning and development budget
- Mental health and lifestyle stipends to cover your favorite wellness services, workout classes, gym subscriptions, and work-from-home equipment
- Flexible vacation and paid time off
Company values
- Put members first - Hinge Health focuses first on creating a magical experience for its members, then on the enterprise customer, and finally on what makes business sense. The order matters
- Create trust - Hinge Health checks its ego at the door and collaborates to help its entire team be successful. It's honest and transparent, and it honors commitments
- Learn it all - Hinge Health isn't a know-it-all. It prioritizes truth over being right, welcomes contrary opinions, and continues to challenge itself to get better every day
- Communicate effectively - Hinge Health communicates in ways that convey both clarity of thought and rigour while being concise — be that via prose or visual aids
- Innovate and take risks - Hinge Health takes smart bets and de-risks unknowns quickly and efficiently. It knows that it has to lose some bets to make big leaps towards the future it envisions. It thinks big and is willing to challenge the status quo
- Think long-term - Hinge Health understands that great big trees start from small seeds nurtured over many years. It doesn't sacrifice long-term value for short-term results
- Make results happen - Hinge Health measures outcomes by results and impact, not actions or good intentions. It says no to a lot of important opportunities to put maximum resources behind the few initiatives that will really move the needle
- Lead at all levels - Hinge Health excels at high-level strategy and values the intuition that comes from spending time with the details. It effectively allocates its time between the two and can tell when something needs closer attention, especially when metrics and anecdotes don't align
- Act like owners - Hinge Health shows good judgment in allocating resources in a way that's best for the company, not just its own teams. It has high standards because its name is on the door
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Gabriel Mecklenburg
(Executive Chairman)Studied at Cambridge and Imperial College London. They were the COO of Oxbridge Biotech Roundtable, and co-founded Marblar in 2012.
Daniel Perez
(CEO)Studied Biochemistry at Oxford before co-founding Marblar. Was founder and CEO of Oxbridge Biotech Roundtable.
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