Performance Marketing Manager, Pulley
$130-150k
Offers equity
Equity information platform for startups
Be an early applicant
Equity information platform for startups
21-100 employees
Be an early applicant
$130-150k
Offers equity
21-100 employees
Company mission
To make it easier for anyone to start a company.
Role
Who you are
- 4-5 years of experience in digital marketing or performance marketing roles, with at least 2-3 years managing paid social campaigns
- Deep expertise with paid social platforms, particularly LinkedIn and Meta (Facebook/Instagram). Experience with Twitter, TikTok, or other platforms is a plus
- Experience managing paid search campaigns on Google Ads, with strong knowledge of keyword strategy, bidding optimization, and conversion tracking
- Strong analytical mindset with experience using tools like Google Analytics, Google Tag Manager, and ad platform reporting to measure performance and optimize campaigns
- Demonstrated ability to design and execute experiments, interpret results with confidence, and apply learnings to scale what works
- Excellent collaboration skills with the ability to partner effectively with agencies, designers, and cross-functional stakeholders
- Comfortable working independently in a fast-paced, test-and-learn environment where priorities shift and rapid iteration is expected
- Organized, detail-oriented, and able to manage multiple campaigns and projects simultaneously
What the job involves
- Pulley is looking for a Performance Marketing Manager to own and scale our paid acquisition channels, with focuses on paid social and paid search
- This role is critical to driving customer acquisition and pipeline generation as Pulley scales its growth engine. The ideal candidate is data-driven, creatively curious, and thrives in a test-and-learn environment where optimizing CAC and conversion rates directly impacts business outcomes
- This role will report to the Director of Growth Marketing and work closely with the Growth Optimization Manager, content agency, and design agency to build scalable, efficient acquisition programs across multiple channels
- Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation
- Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment
- Design and execute experiments to expand reach into new platforms, audiences, and creative formats
- Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches
- Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI
- Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently
- Support and optimize Pulley's Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates
- Identify gaps in search coverage and expand campaigns to capture high-intent traffic
- Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing
- Monitor performance metrics and adjust tactics based on data-driven insights
- Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization
- Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization
- Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise
- Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals
- Performance Marketing is one of Pulley’s primary growth levers for customer acquisition and pipeline growth. This role ensures that every dollar spent on paid channels generates measurable business impact, optimizing for efficiency while uncovering new opportunities for scale
- By building scalable acquisition programs and continuously testing new strategies, the Performance Marketing Manager will play a direct role in helping more startups discover and adopt Pulley's equity management platform
Our take
Due to startups raising funding in multiple stages, calculating the ownership breakdown as the business evolves can be difficult. Pulley hopes to make that process less opaque with cap-table management and scenario-modelling tools that provide founders with employee and investor equity information.
The platform enables startups to model dilution in future rounds, helps employees understand the value of their equity as the company grows, and makes maintaining equity plans faster and easier.
Based on the costs to manage cap tables and the potential opportunity lost due to companies staying private for longer periods, the market Pulley operates in is worth up to $10 billion. Competition comes from Carta and Morgan Stanley's Shareworks.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2022
$40m
SERIES B
Oct 2020
$10m
SERIES A
Total funding: $50.2m
Company benefits
- Generous health insurance
- Unlimited vacations
- Commuting & food
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Yin Wu
(Founder)Computer Science BS from Stanford. Former software engineer at Microsoft and founder of several computer technology start-ups.
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