Senior Product Marketing Manager, TripleLift
$135-170k
3+ days a week in office
Omnichannel advertisement marketplace
Be an early applicant
Omnichannel advertisement marketplace
201-500 employees
Be an early applicant
$135-170k
3+ days a week in office
201-500 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- 4+ years of product marketing experience in ad tech, martech, or related digital technology sectors
- Proven track record of successful product launches and go-to-market strategies in the retail media space
- Strong storytelling and communication skills
- Deep understanding of the digital advertising ecosystem, with a focus on retail media networks and emerging technologies
- Excellent project management, collaboration and strategic planning capabilities
- Bachelor's degree in Marketing, Business, or related field
What the job involves
- We are seeking an experienced Senior Product Marketing Manager to drive strategic positioning, messaging, and go-to-market strategies for our media and curation advertising solutions
- Develop comprehensive product marketing strategies that articulate our unique value proposition across our holistic suite of products
- Craft compelling positioning and messaging frameworks for new and existing media products, inclusive of CTV
- Create sales enablement materials including battle cards, pitch decks, and competitive intelligence reports tailored for retail media
- Partner closely with product, sales, and design teams to ensure cohesive market communication
- Lead product launch campaigns and manage ongoing marketing collateral for TripleLift’s creative and curation solutions
- Conduct market research to identify customer needs, industry trends, and the competitive landscape specific to retail media
- Develop and track key performance indicators (KPIs) for product marketing initiatives
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company HQ
Flatiron District, New York, NY
Leadership
Eric Berry
(Board Member & Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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