Segment Marketing Manager, Gladly
$105-123k
+ Equity
Customer experience AI built for LTV
Job no longer available
Customer experience AI built for LTV
201-500 employees
Job no longer available
$105-123k
+ Equity
201-500 employees
Company mission
To make customer service radically personal.
Role
Who you are
- This role requires expertise in running multi-touch, multi-channel campaigns, with a focus on efficiency and scalability
- Experience: 3-5 years in marketing roles with a focus on demand generation and segment marketing, particularly at small to medium sized businesses
- Results-Oriented: Highly focused on achieving revenue targets and maximizing ROI, with a proven track record of executing successful high-velocity, scaled programs
- ABM Proficiency: Experience with Account-Based Marketing (ABM) strategies and execution
- Technical Skills: Proficient with marketing technologies, including Salesforce, Marketo, and other leading tools
- Communication: Strong communication and collaboration skills, with the ability to work effectively across teams and present ideas clearly and persuasively
What the job involves
- As the Segment Marketing Manager for the Mid-Market segment at Gladly, you will be a key driver of our growth strategy
- Reporting to the Director of Demand Generation, you will be responsible for executing high-velocity, scaled programs that generate leads, drive pipeline, and increase revenue
- You will utilize Account-Based Marketing (ABM) techniques, focusing on a specific set of target accounts and the buying committees within those accounts
- Collaboration with Sales and Sales Development will be crucial to ensure our marketing efforts are aligned with business goals
- Campaign Execution: Develop and implement high-velocity, multi-touch, multi-channel campaigns that generate leads, drive pipeline, and boost revenue for the Mid-Market segment
- Campaign Strategy: Apply ABM and other investment strategies to engage key target accounts and their buying committees, ensuring personalized and impactful marketing efforts
- Channel Management: Execute and manage campaigns across various channels, including content syndication, webinars, virtual events, direct mail, and email marketing, with a focus on scalability and efficiency
- Sales Collaboration: Partner closely with Sales and Sales Development teams to align marketing strategies with sales objectives, ensuring cohesive and effective execution
- Performance Analysis: Monitor, analyze, and report on campaign performance, making data-driven decisions to optimize results and achieve revenue targets
Our take
Gladly is a cloud-based platform integrating multiple customer service channels into a single UI. It helps companies cater to the upward trend in personalized service by allowing them to communicate with their customers seamlessly across any channel from voice, email, messaging, chat and social media.
The rise in eCommerce has meant demand for services like Gladly is growing. To stand out, the company has focussed on building out its platform with new features. Most lately, this has included an AI and automation-driven customer service platform.
As a certified app partner to Shopify, Gladly benefits from the ability of Shopify merchants to integrate directly with its platform. The company has raised considerable funding, the latest of which supports accelerated growth on the back of releasing its unified customer service platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2024
$40m
LATE VC
Dec 2022
$55m
LATE VC
Total funding: $208m
Company benefits
- Stock options
- Medical, Dental, Vision and Life insurance
- Generous paid time off
- Generous paid Parental Leave
- 401K
- Flexible Spending Accounts
- Home office stipends
Company HQ
Bernal Heights, San Francisco, CA
Leadership
Charlie Besecker
(CEO)Charlie joined Gladly in 2024 as a President, moving into the role of CEO in 2025. Prior to this, he was a CRO at GRIN and Route.
Joseph Ansanelli
(Co-Founder & Executive Chairman)After co-founding Gladly in 2015, Joseph served as the CEO until 2025. He has also been at Greylock since 2012, spending 5 years as a General Partner before becoming a Venture Partner.
Andy D'Amato
(CRO)Prior to joining Gladly in 2022, Andy spent nearly 9 years at PTC. While there he held a number of roles, including Senior VP of Sales, Americas IoT & Augmented Reality and Senior VP of Global IoT Sales.
Todd Rakow
(CFO)Todd joined Gladly in 2019 as a VP of FInance & Operations before moving into the role of CFO in 2022. Previously, he co-founded Kanjoya and served as the CFO for nearly 6 years. He also spent some time at PayPal as a Senior Operations & Strategy Manager.
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