Senior Marketing Data Scientist, Flo
Strategic Growth Partner
Period tracker app
Open for applications
Period tracker app
501-1000 employees
Open for applications
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- A track record of applying data science to solve marketing challenges, with meaningful experience building predictive LTV models and marketing mix models that inform strategic decisions
- Strong analytical foundation in statistical methods, experiment design, and data modeling techniques—all applied specifically to marketing performance optimisation and channel mix interpretation
- Technical proficiency with Python and SQL, ideally with experience working in Databricks environments
- Familiarity with data visualisation and marketing analytics platforms (we use Looker)
- An intuitive understanding of digital marketing ecosystems and the metrics that matter across different channels
- The ability to translate complex analyses into compelling narratives that influence decision-makers
- A collaborative mindset that thrives in fast-paced environments where you'll work directly with product, marketing, finance, analytics, and engineering teams
- You have at least 4+ years of work experience in Marketing Data Analytics
What the job involves
- We're searching for a visionary Data Scientist to strengthen our Marketing Analytics function. As a key expert in this space, you'll transform how we understand user behaviour, optimise acquisition strategies, and drive sustainable growth. This isn't just an analytics role—it's an opportunity to influence key business decisions alongside our leadership team directly
- Redefine Marketing Measurement by designing sophisticated attribution frameworks, building marketing mix models, and running experiments that cut through the noise to identify what truly drives performance
- Bridge Product and Marketing by analysing the entire user funnel from acquisition to retention, providing data-driven recommendations that improve marketing effectiveness, product journeys, and features
- Shape Predictive Modeling by collaborating with ML engineers to influence methodology selection, feature engineering, and performance evaluation of models that reveal lifetime value of users, enabling smarter investment decisions
- Uncover Hidden Patterns within user behavioural data, campaign touchpoints, and conversion journeys to develop nuanced customer segments and behavior profiles that power personalised marketing strategies
- Drive Experimentation by collaborating with performance marketing teams on experiments, lift studies, and incrementality tests that continuously improve conversion rates and ROI
- Challenge Assumptions by bringing data-driven insights to strategic conversations with senior leadership, including direct collaboration with our Director of User Acquisition, CMO, Analytics and Finance leaders
- You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company HQ
Bloomsbury, London, UK
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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