Campaign Architect, Formlabs
Plus equity program to build future wealth through RSUs
3-5 days a week in office (Somerville, MA)
High performance 3D Printers
Be an early applicant
High performance 3D Printers
501-1000 employees
Be an early applicant
Plus equity program to build future wealth through RSUs
3-5 days a week in office (Somerville, MA)
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- This role is perfect for a creative, analytical, and technically savvy professional who thrives at the intersection of marketing, data, and innovation
- Proven track record of architecting and executing successful marketing campaigns
- Expertise in key marketing channels such as SEO, SEM, social media, and email marketing
- Proficient in analytics tools like Google Analytics, Mixpanel, and Heap, with a strong ability to turn insights into actionable strategies
- Detail-oriented problem solver, capable of breaking down complex initiatives into manageable, iterative projects
- Advanced Excel skills for data analysis and visualization
- Excellent written and verbal communication skills, with the ability to collaborate across teams
Desirable
- Hands-on experience with marketing automation tools such as Marketo
- Proficiency in setting up clickstream tracking and conducting A/B testing
- Familiarity with CRM platforms like Salesforce, HubSpot, or Zoho
- Experience with project management tools (e.g., Asana, Trello, or Basecamp)
- Skills in design software like Photoshop, Illustrator, or InDesign
What the job involves
- Build the next set of innovative and impactful marketing strategies and tactics as a Campaign Architect
- Solve problems ranging from how to get the broadest, most interesting / exciting way to drive exposure, to how do we best talk about our next gen game changing product(s)
- At Formlabs you have the opportunity to build new products, new applications, and even markets for our products and company
- The Campaign Architect operates at the intersection of marketing, sales, engineering, and product, blending all the requirements and efforts of these teams into a cohesive strategy, plan, and ultimately creating impactful content, experiences, and value for the customer
- You’ll not only lead the charge in crafting impactful campaign strategies at Formlabs, but you’ll also play a pivotal role in building a brand and culture that inspires the world to see what’s possible with 3D printing
- Design and execute innovative, data-driven marketing initiatives that drive user acquisition, engagement, and conversions
- Analyze campaign performance to identify trends, optimize ROI, and uncover new opportunities for growth
- Develop, manage, and analyze A/B and multivariate tests to enhance campaign effectiveness and optimize the user experience
- Plan and execute cross-channel marketing experiments to improve reach, engagement, and revenue
- Collaborate with creative, product, and engineering teams to align on campaign goals and deliver compelling marketing strategies
- Develop and oversee the creation of landing pages, ensuring seamless user experiences and measurable impact
- Implement and maintain robust tracking systems to monitor campaign performance and growth metrics effectively
Our take
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
Company values
- Autonomy - We leave space for people to do their best, and take initiative to chart their own career course
- Cutting Edge - We’re building things that haven’t been built before, so we can push the edge of what’s possible
- Results - We dream big, but our focus on getting things done is what drives us forward
- Curiosity - We are always asking why to push ideas and actions beyond the status quo
Company HQ
Ward Two, Somerville, MA
Articles
Leadership
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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