Marketing Manager, DAZN
Global Channels
+ Annual performance-related bonus
More information about location
3-5 days a week in office (Hammersmith, London)
Live sports streaming service
Job no longer available
Live sports streaming service
1001+ employees
Job no longer available
+ Annual performance-related bonus
More information about location
3-5 days a week in office (Hammersmith, London)
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Experience in a marketing role - either agency or client side
- Demonstrated hands-on experience running both on and offline marketing campaigns at scale
- Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing
- Show understanding of the importance of a full funnel measurement framework
- Experience in a rigorous, data-led environment with proven ability to drive results
- Excellent attention to detail
- Strong written and oral communication skills
- Interest in sports and/or the media & OTT landscape
What the job involves
- As part of the Growth Markets Marketing team, you will focus on delivering integrated marketing campaigns for new global channels
- The primary focus is on optimising owned & earned marketing channels within DAZN and partner eco-systems, with the potential to add paid media campaigns at certain key points during launch and live sports seasons
- Deliver 360 marketing campaigns driving global reach, awareness, and acquisition for premium sports channel rights – primary focus on UK, with addition of priority global markets
- Build and manage relationships with external channel partners
- Manage campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial)
- Manage the DAZN shop front and landing pages (including merchandising of upcoming events and product portfolio)
- Carry out budget management, including liaison with finance on CPA/ROAS results & forecasting
- Report on campaign performance in weekly trading meetings and post campaign analysis
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and has emerged quickly into new markets since launching in 2016. This meant it was able to monopolise the television rights for combat sports like boxing and NFL. It now streams nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
Pete Oliver
(CEO of Growth Markets)Also a Trustee for the Girls' Day School Trust. Previously Non-Exec Director at Cynergy Bank and Head of Sales and Business Development at Theglobe.com.
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