Retention Analyst, Entain
Offers bonus
2 days a week in office (Stratford Place, London )
Sports betting and gaming entertainment provider
Open for applications
Sports betting and gaming entertainment provider
1001+ employees
Open for applications
Offers bonus
2 days a week in office (Stratford Place, London )
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Demonstrable experience in CRM analysis or a related analytical role
- Proficiency in SQL, Python, R, or other programming languages for advanced data analysis
- Advanced expertise in data visualization tools (e.g., Tableau, Power BI) to communicate complex insights effectively
- Proven track record of delivering actionable insights and influencing data-driven decision-making
- Ability to drive continuous improvement in data analysis techniques, tools, and automation
- Strong analytical mindset and an eagerness to learn and grow in the field of marketing analytics
- Excellent communication and problem-solving skills
- Detail-oriented, with a focus on data accuracy and quality
- A collaborative mindset with the ability to work effectively in a team environment
- Passion for data-driven marketing and deriving insights from customer behaviour
What the job involves
- As a Retention Analyst, you will be responsible for the assessment of the value returned by CRM marketing spend
- You will be providing valuable insight into customers’ behaviour at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty
- Reporting to the Head of Retention Insight Operation & Change, you will be part of the Retention Analytics team and working closely with the marketing teams in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations
- Collaborate with the marketing and commercial teams to design and implement data-driven solutions to track and improve customer retention across UK brands
- Lead the delivery of customer insights and conduct in-depth analysis to drive data-based decision-making for key customer retention activities across marketing and commercial
- Develop and automate advanced reports and dashboards using data visualization tools to provide actionable insights to stakeholders
- Lead the identification and implementation of efficiency improvements and quality enhancements within retention processes
- Conduct comprehensive analyses to calculate the return on investment (ROI) for complex CRM initiatives and retention marketing strategies
- Partner with cross-functional stakeholders to develop data-driven solutions that optimize customer loyalty and lifetime value
- Educate business users and leaders on measuring performance and interpreting results, providing fact-based recommendations
- Collaborate with the Senior Retention Analyst and BI team to develop automated solutions for recurring analyses and reporting
- Stay up-to-date with the latest industry trends and advancements in marketing analytics, CRM, and emerging technologies
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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