Head of Marketing Operations, Zoom
$184.3-403.2k
Work platform for human connection
Open for applications
Work platform for human connection
1001+ employees
Open for applications
$184.3-403.2k
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- 12+ years of experience in Marketing Operations, Revenue Operations, or Go-To-Market leadership roles within high-growth SaaS or technology organizations
- Demonstrated experience scaling global teams and building high-performing operational centers of excellence (onshore and offshore)
- Exceptional command of funnel operations, predictive analytics, segmentation, campaign orchestration, and pipeline forecasting
- Deep hands-on expertise with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua, Pardot), CDPs, ABM, and attribution tools
- Command of funnel operations, predictive analytics, segmentation, campaign orchestration, and pipeline forecasting
- Demonstrated ability to partner cross-functionally and influence senior leadership across Go-To-Market functions
- Advanced analytical, communication, and people leadership skills
- Track record of building and optimizing predictable, scalable pipeline engines through operational transformation
What the job involves
- The Head of Marketing Operations is responsible for designing, scaling, and optimizing the end-to-end marketing operations ecosystem to enable predictable pipeline creation and revenue growth.
- This role owns marketing systems, funnel operations, campaign execution, analytics, and cross-functional alignment, while building scalable global teams and ensuring consistent execution across all go-to-market motions
- The Zoom Marketing Operations team enables scalable, data-driven go-to-market execution by aligning strategy, technology, and insights across the customer lifecycle.
- The team partners closely with Sales, Product, Finance, and Customer Success to drive operational excellence, predictable pipeline, and continuous improvement across global marketing programs
- Defining and maintaining the global marketing operations strategy, operating model, and roadmap aligned to company growth and Go-To-Market objectives
- Owning the end-to-end lead and pipeline lifecycle, including segmentation, acquisition, scoring, routing, SLAs, conversion optimization, and pipeline health
- Leading and scaling global marketing operations teams across campaign operations, marketing technology, data, analytics, and lead lifecycle management
- Partnering cross-functionally with Sales, Revenue Operations, Finance, Product, and Customer Success to align planning, forecasting, and execution
- Overseeing the marketing technology ecosystem, including MAP, CRM integrations, CDP, ABM, attribution, and data enrichment platforms, ensuring scalability and reliability
- Establishing data governance, compliance, and quality standards while delivering dashboards, reporting, and executive insights for decision-making
- Building standardized, scalable campaign operations and production processes to support integrated, multi-channel program execution
- Implementing performance management, measurement, and continuous improvement frameworks across the full customer lifecycle, including experimentation and automation opportunities
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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