Growth Marketing Manager, Thumbtack
$115.6-176k
Salary dependent on location
Local services marketplace app
Be an early applicant
Local services marketplace app
1001+ employees
Be an early applicant
$115.6-176k
Salary dependent on location
1001+ employees
Company mission
Thumbtack's mission is to help homeowners care for their homes, all the way from minor retouching to fundamental remodelling projects.
Role
Who you are
- The ideal candidate has a proven record of achieving and measuring results through both technical and content-based efforts
- Familiarity with sprint planning and prioritization preferred
- 5+ years of practical SEO experience; with heavy emphasis on the technical side
- A demonstrated track record of increasing rankings, traffic, and revenue through managing and executing SEO strategies and tactics
- Strong familiarity with Google Search Console, Similar Web, Screaming Frog, Botify, Oncrawl and other analytics and reporting tools
- Ability to draw conclusions from data to create business cases, market insights, and requirements for SEO
- Ability to work through others (channel owners, cross-functional, and external partners) to achieve results in a fast-paced environment
- Demonstrated comprehension of Schema.org, HTML, CSS, JavaScript, HTTP status codes and web standards. Understanding of site management, web development principles
- Excellent written and verbal communication skills, comfortable presenting to senior leadership, strong relationship builder with a collaborative, inclusive working style
Desirable
- Experience in a high growth tech company and/or two-sided marketplace app/company
- Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills
- Web development skills (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing and/or front end web development
- Experience architecting programs for multiple audiences at various stages of a buyer’s journey
What the job involves
- We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace
- We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform
- We are looking for a passionate and experienced Technical SEO Manager to drive search success and solve complex SEO problems
- You will be responsible for improving Thumbtack search visibility by enhancing the product's technical capabilities and performance
- You will make data-driven decisions to identify, prioritize, and execute initiatives that deliver incremental traffic and revenue to Thumbtack
- You will do this by leading a cross-functional team consisting of content marketing, analytics, engineering, paid search marketing, landing page optimization, and our internal CRO team
- You will also partner closely with Engineering, Product, and Design teams to accomplish your goals
- Develop a plan to identify and execute on top opportunities to grow organic search traffic and execute your roadmap with partners across the team
- Perform regular technical forensic audits and inspections of the site to identify on-page, off-page, site infrastructure and technical issues
- Work closely with Engineering, Product and Design team to lead SEO projects and drive forward across different team roadmaps
- Develop detailed and coherent technical SEO requirements that serve as actionable roadmaps for engineers and product managers, ensuring seamless implementation of recommendations under your leadership
- Prioritize technical SEO issues based on sound business cases, ensuring projects align with individual and team goals
- Strong project management skills to scope, lead and execute projects across multiple teams
- Analyze large amounts of data from a variety of sources and prepare executive-ready insights and recommendations to improve SEO campaign performance
- Build and implement roadmap for technical SEO improvements to website
- Manage and optimize content within the CMS to ensure SEO best practices are implemented, including proper use of tags, headers, schema markup, and internal linking structures
Our take
ThumbTack is a local services marketplace app that pairs customers with skilled professionals. Instead of simply searching for a professional, users provide ThumbTack with details of the job they need completing and the professionals then pitch their services to the potential customer using credits. ThumbTack makes its money by charging the professional for these credits.
It positions itself as something a little different in a saturated local services space that is dominated by companies like Angie’s List, TaskRabbit, Yelp, eBay, and Amazon. It also focuses on a broad range of professionals, from traditional home services like electricians and painters to photographers, personal trainers, and birthday party magicians.
The COVID-19 pandemic saw a boost in business for ThumbTack as more people stayed at home and made changes to their properties, increasing the demand for home professionals. In fact, after 2019, the company doubled in value to $3.2 billion with its 2021 raise. Now its updated app has 30 new features, and the company is partnering with the likes of trade-powering platform and Unicorn ServiceTitan, indicating Thumbtack's sustained sway in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$275m
LATE VC
Jul 2019
$150m
SERIES F
Total funding: $699.4m
Company benefits
- Parental leave
- Health insurance
- Community matters | Sure, our ways of connecting have changed. But we haven’t missed a beat, from virtual concerts to “TTversary” celebrations to weekly catch-ups
- Always be improving | We bring out the best in our colleagues — and our product — by pushing each beyond what we believe we’re capable of. We give honest feedback, even when it’s hard
- Wellness is a way of life | We promote balance with generous PTO and company-wide holidays — and find our centers every Wellness Wednesday with yoga featuring a Thumbtack pro
- A worthy mission | In a world where tech is often seen as eroding good jobs, we’re helping small business owners thrive. Our product makes entrepreneurship accessible to everyone
- Driven by our values | Our values are the compass by which we make all our decisions. Each one matters: Lead with why, Make it count, Own it, Choose teamwork, and Say what you mean
- Plus, amazing benefits | All the benefits you’d expect, plus a few more: generous parental and fertility benefits, $1800 for Thumbtack services per year and a $1200 remote work stipend
- Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
- 20+ company-wide holidays including two week-long shutdowns
- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
- Cell phone and WiFi reimbursements
- Subscriptions and Employee Assistance Program for mental health and well-being
Company values
- Purpose - lead with why
- Impact - make it count
- Responsibility - own it
- Collaboration - choose teamwork
- Communication - say what you mean
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Marco Zappacosta
(CEO)Having studied at Columbia University, Marco co-founded Thumbtack in August 2008. He has served as CEO since January 2009.
Jonathan Swanson
(Chairman)Jonathan started his career creating financial market reports for the White House before co-founding Thumbtack in 2008. Currently Founder at Powerset and Athena.
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