Director of Consumer Product Marketing, Affirm
$203-310k
Salary dependent on candidates location + ESPP
More information about location
POS installment loans
Be an early applicant
POS installment loans
1001+ employees
Be an early applicant
$203-310k
Salary dependent on candidates location + ESPP
More information about location
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- 10+ years of experience in product marketing and GTM execution at a lending or FinTech company
- Experience in card lending and consumer banking is preferred, with some understanding of lending mechanics and credit strategies
- Proven ability to build and scale product marketing teams, including talent development and operational framework creation
- Passion and drive to disrupt the lending and financial industry for the better
- Strong business acumen, and judgment with the ability to bring data driven decision making, and drive the area forward
- Proven ability to work with large datasets and perform complex analyses, including LTV/CAC evaluations, profitability assessments, and KPI tracking / monitoring
- Strong written, communication, and interpersonal skills with the ability to collaborate and influence cross-functionally with both technical and non-technical audiences
- Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
- Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
- Identify more efficient methods for completing time-consuming tasks
- Humility, curiosity, and team player - you go out of your way to help teammates and are eager to learn about all aspects of the space and XFN areas
- Strong cross-functional collaboration experience, working closely with product, sales, customer success, and marketing teams and senior leaders
- Experience managing significant marketing budgets and influencing executive stakeholders
- This position requires either equivalent practical experience or a Bachelor's degree in a related field
What the job involves
- We’re looking for a scrappy, highly driven, and analytically-minded Product Marketing leader to join the Consumer Growth & Repayments function at Affirm, focusing on Affirm’s Card, Consumer Banking and Affirm Consumer portfolios.
- The ideal leader is equal parts strategic, execution, and efficiency driven
- As a Product Marketing Director at Affirm, you will understand, drive and execute against all aspects of the Consumer, Card, Marketplace and implicitly, Wallet business, with a focus on understanding the consumer, taking products to market, and rapid iteration among existing products and channels, with measurable outputs against business unit goals.
- You always start with the consumer, understand our products, and business deeply, and can guide our end-to-end product and marketing experiences
- Drives formulation of overall GTM strategy for Product Marketing and ensures GTM and roadmap decisions are based on strong analysis & customer insights for our consumer products and business
- Build & iterate on our Customer Segmentation and consistently partner with XFN teams to maintain an understanding of our consumers
- Craft compelling narratives, value propositions, and messaging frameworks that differentiate Affirm’s offerings and resonate with key customer segments
- Prioritization of and securing investment into business opportunities by crafting data driven plans & narratives to launch these opportunities into market against our business objectives (business cases & one-pagers)
- Manage and guide performance across owned & operated and paid marketing channels (ie email / push / seo / sem / partner sites and paid channels) with high rigor and monitoring
- Develop & manage testing hypotheses based on consumer insights to grow our business, and lead end-to-end experimentation process from ideation to graduation. Guide and influence graduation decisions based on objective performance analysis
- Conduct in-depth customer and market research to identify needs, opportunities, and competitive threats, applying insights to inform product positioning and strategy
- Manage relationships and operations within a complex ecosystem involving consumers, merchants, and partners, ensuring alignment and fulfillment of diverse stakeholder needs
- Gains buy-in from executives and other senior stakeholders with a compelling articulation of Product Marketing strategy and vision
- Establish strong relationships with Product, Analytics, Revenue & Sales, Research, Design, Operations Lifecycle Marketing, Credit and other cross-functional groups to enable collaboration and communication across groups
- Support and work with the team to drive efficient execution of campaigns through iteration of process to encourage better XFN efficiency and driving rapid iteration
- Own & maintain an effective & performant calendar of campaigns, considerate of capacities, objectives, and seasonality
- Lead core stakeholder group meetings (product, analytics, design, eng etc), status updates, driving and reporting an understanding of program performance and opportunities (incl Metrics Reviews, Period performance reviews, Idea generation among others)
- Monitor launch performance and continuously refine strategies to maximize adoption, retention, and ROI
- Build and lead a high-performing Product Marketing team, fostering collaboration, excellence, and innovation
- Uplevel the team through mentorship, guidance, encouraging of peer reviews & sharing, and fostering conversations of industry insight
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boating over 15 million customers and 245,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Spending wallets
- Supportive communities
- Remote-first workforce
- Generous time off
- Health benefits
- Mental healthcare
- Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- We offer 24 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & development
Company values
- People Come First
- No Fine Print
- It's On Us
- Simpler is Better
- Push the Envelope
Company HQ
Chinatown, San Francisco, CA
Articles
Leadership
Max Levchin
(CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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