Product Marketing Manager, Blink
+equity
More information about location
3 days a week in office (Old Street, London)
Enterprise app that empowers frontline workers
Be an early applicant
Enterprise app that empowers frontline workers
21-100 employees
Be an early applicant
+equity
More information about location
3 days a week in office (Old Street, London)
21-100 employees
Company mission
Blink's mission is to empower frontline workers to maximise their impact.
Role
Who you are
- We’re looking for a product marketer who thrives in a fast-paced, hands-on environment and is eager to make an impact
- You’ll have the opportunity to truly own a key area of our marketing strategy, driving growth and shaping how our product is positioned in the market
- If you’re excited to see your work directly contribute to business success and customer satisfaction, this role is for you
- Minimum 5 years of experience in B2B product marketing, with a proven track record of success
- Exceptional skill for storytelling
- Proven success working with the wider marketing team & product functions & managing external contributors, such as agencies and freelancers, to deliver high-quality outcomes
- A passion for turning data and product requirements into compelling, results-driven marketing
- Ability to be in office 3 days per week in our London office
What the job involves
- This is a product marketer’s ideal environment, where fast-paced development and meaningful customer outcomes give you the chance to craft stories that resonate and drive real business growth
- You’ll be at the heart of a fast-paced, innovative environment where product market fit is real, and the opportunities are endless
- As a critical member of our global marketing team, you’ll have the chance to hit the ground running and shape the narrative for a product that’s already transforming organizations
- You’ll thrive on translating technical innovations into compelling, value-driven stories for multiple personas across enterprise businesses while keeping a strategic eye on how product positioning evolves across the funnel
- Positioning & messaging - work along side the Product team to develop clear, compelling product positioning, value propositions, and messaging tailored to target audiences
- Product launches - plan, execute, and manage product launches, ensuring alignment between product, sales, and marketing teams
- Analyst relationship development - build and maintain relationships with industry analysts (e.g., Gartner, Forrester, ClearBox) to position the company favorably in research reports and market analyses
- Sales enablement - create and distribute product collateral, sales tools, and training materials to support sales teams and channel partners
- Go-to-market strategy - develop and execute go-to-market strategies for new product releases and feature updates in collaboration with Product Managers
- Content creation - collaborate with content marketing to produce product-related content (case studies, blogs, videos, whitepapers, etc.)
- Cross-functional collaboration - work closely with product management, engineering, and customer success teams to ensure alignment on product goals and customer needs
- Competitive intelligence: - monitor competitive products, industry trends, and innovations to keep the company informed and competitive
- Metrics & reporting - track and analyze the performance of product campaigns and measure the impact on customer satisfaction, acquisition, retention, and revenue
- Customer advocacy - develop and nurture relationships with key customers for testimonials, case studies, and user groups
Salary benchmarks
Our take
Apps catering to frontline workers are seeing a surge of interest in the market these days, as businesses finally start to wake up to using tech to better connect with these employees, and investors eye up an interesting and new growth opportunity in enterprise IT.
Blink’s particular approach has been to try to create a user interface, and functionality, that caters both to asynchronous activities as well as real-time information, the idea being that front-line workers are most likely not going to be looking at the app continuously throughout the day, so the priority for making sure important things surface when they do is especially higher.
Blink was founded in London — where it has found strong traction with metropolitan bus networks and the NHS (where thousands of frontline workers in clinical and nonclinical roles are on Blink).
Now Blink is HQ’d in New York in an attempt to focus on the U.S. market. There are an estimated 2.7 billion people working on the front line according to the company, so there’s a fair amount of room for growth despite an increasingly competitive landscape with well-funded projects like Justworks, Workplace from Meta and When I Work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Growing fast
"This is what attracts me to SAAS based organisations early in their growth. There is a real opportunity to be part of the 'Blink Story' and my role..."
Funding (last 2 of 3 rounds)
Nov 2021
$17.9m
SERIES A
May 2020
$10.4m
EARLY VC
Total funding: $29m
Company benefits
- Generous equity allocations with significant upside potential
- All the traditional benefits such as Health Insurance (AXA Health), Ride2Work and Pension schemes
- Ability to grow, learn and solve a variety of challenges, working in a supportive environment with smart, driven people
- Office fridge filled with snacks and drinks, regular team lunches and socials
- The opportunity to be part of something impactful, large-scale, meaningful & fulfilling
- 25 days holiday (excl. bank holidays)
Company values
- Always aim to delight - Own the outcome and exceed expectations
- Move fast and think big - Be curious, inquisitive and set the agenda
- Be a positive catalyst - Inspire positive change with a helpful attitude
- Never stop learning - We thrive when sharing knowledge and supporting each other
Company HQ
Barbican, London, UK
Articles
Leadership
Sean Nolan
(CEO)Previously worked as Network & Security Engineer at Morse for 2 years and co-founded Tomorrow Communications
Diversity, Equity & Inclusion at Blink
Blaise Daldin (Sourcing Lead)
- We know there’s much more to be done, and are actively invested in driving deep, meaningful change towards broader representation in our workforce. All leaders and employees involved in the hiring process will undergo inclusion and unconscious bias training, while looking to support and partner with diverse communities and networks at every opportunity.
- Diversity and inclusion remain our #1 priority as the team continues to grow. We’ve added new recruitment initiatives over the past six months to attract a wide range of applicants that generates a diverse shortlist for every new role. We’ve also reviewed our employer branding and advertising to ensure content and language are inclusive throughout. So far, this has improved our gender balance by 20%:
- Blink is committed to nurturing a culture of belonging that celebrates diversity in all its forms – and encourages employees to bring their whole selves to work.
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