Principal Client Partner, Life360
National Vertical Specialist
$118-195k
+ A sales target bonus and equity
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
$118-195k
+ A sales target bonus and equity
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- Bachelor's degree or equivalent practical experience
- 6+ years of experience in a digital media sales role, with demonstrated success in both hunting new enterprise business and working collaboratively within or alongside broader sales organizations
- Deep expertise and an established network within Entertainment & Media, Technology, and/or Retail & QSR verticals at the national level
- Experience in an overlay, specialist, or solutions sales capacity — supporting national or direct sales teams on complex or category-specific deals — is strongly preferred
- Demonstrated experience and success selling directly to brands and marketing decision-makers
- A proven track record of consistently exceeding sales goals and a strong history of personal and professional achievement
- An established network of brand contacts at enterprise companies, particularly among marketing and media leaders across your focus verticals
- Expertise in the digital advertising ecosystem, including mobile advertising, first-party data solutions, location-based marketing, and measurement/attribution
- Experience selling contextual advertising, in-app sponsorships, or custom branded experiences
- Exceptional communication, presentation, and interpersonal skills, with the ability to translate complex data capabilities into clear business value — both for external clients and internal sales partners
- Strong collaborative instincts and the ability to influence and enable peers without direct authority
What the job involves
- This role sits at the intersection of deep vertical expertise, enterprise brand sales, and national sales enablement. You will carry your own book of business while acting as the go-to subject matter expert for sellers nationwide, supporting them with vertical-specific pitch strategy, client engagement, and deal execution
- Your mission is to understand the core business challenges facing brands in your verticals, design and sell innovative in-app advertising solutions that leverage Life360's unique first-party visitation data, and enable your colleagues across the country to do the same
- You will architect contextually relevant ad experiences and in-app sponsorships that reach families at the moments that matter most — driving revenue growth and establishing Life360 as an essential partner for brands seeking to connect digital engagement with real-world behavior
- Own the Full Sales Cycle: Proactively hunt for new business with enterprise brands across Entertainment & Media, Technology, and Retail & QSR; manage the complete sales pipeline and close deals with marketing decision-makers at leading companies
- Drive Revenue Growth: Develop and execute a strategic plan to consistently meet and exceed quarterly and annual revenue targets across your own book of business
- Build Strategic Partnerships: Cultivate and maintain strong, influential relationships with key stakeholders at enterprise brands, including CMOs, VPs of Marketing, and media/performance marketing leaders
- Serve as a Trusted Consultant: Deliver compelling, insight-led sales presentations that articulate how Life360's first-party location data and in-app advertising experiences solve real business challenges — from driving foot traffic to understanding family purchase behavior
- Master of Negotiation: Lead contract negotiations with a focus on creating long-term, mutually beneficial partnerships that deliver measurable ROI
- Enable In-App Revenue Nationally: Partner with direct sales teams across the country to identify in-app advertising opportunities within their existing client relationships and active pipelines, providing strategic guidance and hands-on support to drive incremental vertical revenue
- Be the Vertical & In-App Expert: Serve as the subject matter expert on Life360's in-app advertising solutions, sponsorship packages, and contextual ad experiences within Entertainment & Media, Technology, and Retail & QSR — equipping sellers nationwide with the knowledge, materials, and confidence to bring these opportunities forward
- Support Joint Client Engagement: Join sellers in client meetings and presentations when in-app or vertical-specific solutions are central to the pitch, helping translate Life360's capabilities into compelling business value
- Collaborate Cross-Functionally: Work closely with Ad Operations, Marketing, Product, and Measurement teams to ensure seamless campaign delivery across both direct and overlay-sourced business
- Be the Voice of the Customer: Represent client needs and vertical market feedback internally to help shape product, packaging, and go-to-market strategy
- Stay Ahead of the Curve: Maintain a deep understanding of industry trends, the competitive landscape, location-based advertising innovation, and the evolving needs of brands in your verticals
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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