Senior Marketing Specialist, Instructure
$70-75k
+ Ownership program
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$70-75k
+ Ownership program
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- This is an ideal position for someone who is highly organized, proactive, and both operationally strong and creatively driven
- You should enjoy building processes, executing tasks from start to finish, and finding opportunities to improve how we tell our story and reach edtech companies
- We are a lean, fast-moving team—so initiative, ownership, and follow-through are essential
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–10+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech
- Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup
- Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components
- Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously
- Strong analytical capabilities—comfortable interpreting data and translating insights into action
- Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation
- A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently
What the job involves
- The Partners Marketing Manager is a key contributor to the growth and success of Instructure’s Partners program
- In this role, you will help bring the value of our ecosystem to life for edtech companies by executing marketing initiatives, enhancing our presence and reach, expanding our partner database, and ensuring programs are launched and supported with excellence
- You will translate the Partners program’s strategy into clear, high-quality outputs: updated web content, compelling case studies, polished collateral, coordinated activities, and operational processes that keep the program running smoothly
- You’ll partner closely with Sales, Customer Success, Content, and Product teams to showcase partner impact, highlight success stories, and support efforts that accelerate partner acquisition and engagement
- Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content
- Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets
- Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities
- Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through
- Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials
- Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets
- Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned
- Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing
- Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs
- Recommend creative approaches for improving engagement and widening the reach of our partner value proposition
- Execute partner marketing activities such as email programs, webinars, co-marketing efforts, and events—in alignment with established strategies and priorities
- Support event planning and execution (virtual and in-person), managing logistics, promotion, communications, and follow-up tasks
- Coordinate cross-functional contributors (Content, Sales, Product, Events, Ops) to ensure successful launches
- Manage operational components essential to partner marketing success: segmentation, list management, workflow setup, documentation, and process improvements
- Keep systems organized and up-to-date to ensure smooth execution across all marketing activities
- Manage external vendors supporting content, events, or digital programs
- Monitor program and campaign performance using Marketo, Salesforce, Demandbase, Outreach, and internal reporting dashboards
- Analyze results, partner engagement signals, and lead flow to identify opportunities for improvement
- Recommend adjustments to tactics, channels, or assets based on insights and business needs
- Proactively identify gaps or opportunities across operations, content, or processes—and propose solutions without waiting for instruction
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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