Marketing Operations Specialist, Circle

• 4+ years of experience in marketing operations
• Strong understanding of marketing and sales operations, including how CRM and marketing automation systems support go-to-market strategy
• Experience managing and executing end-to-end lifecycle and email marketing campaigns
• Excellent project management skills, with experience running events and outbound sales campaigns
• Strong analytical and presentation skills, including data storytelling and stakeholder communication
• Proficiency in database management and spreadsheet tools such as Excel or Google Sheets

Desirable

• This position reports to the Director of Demand Generation & Marketing Operations
• In addition to collaborating with the marketing team, you’ll work cross-functionally with teams across go-to-market, business development, partnerships, engineering, and revenue operations
• You’ll play a crucial role in optimizing marketing operations to support Circle’s events and outbound sales efforts
• This includes overseeing marketing technology implementation, streamlining processes for event execution, and partnering closely with the sales team to drive effective outbound marketing strategies
• Act as the primary partner to the events team, ensuring alignment with sales objectives and maximizing event ROI
• Manage key technologies supporting outbound efforts, including HubSpot, Salesforce, PartnerPage, Gong, and Accelevents
• Identify and implement process improvements to increase the efficiency of event execution and outbound sales workflows
• Enable marketing and sales teams with tools, reporting, and processes to manage prospect pipelines, track SLAs, and support campaign execution
• Develop best practices and standard operating procedures for event management and sales outreach
• Maintain and optimize lead tracking, routing, and attribution processes across systems
• Evaluate and recommend new tools and technologies to support evolving business needs