Senior Product Manager, ManyChat

• 5+ years of Product Management experience, ideally in SaaS or PLG environments
• Proven success driving user engagement, retention, or lifecycle growth
• Strong background in data-informed decision-making and experimentation (A/B tests, funnel analysis, retention cohorts)
• Deep empathy for users and a passion for understanding their motivations and behavior
• Experience designing personalized user journeys and cross-feature experiences
• Ability to execute fast, prioritize effectively, and lead cross-functional teams toward measurable outcomes
• Excellent communication and storytelling skills — you can align teams around a clear vision of the user journey

Desirable

• We are looking for a Product Manager for Engagement to lead one of the most critical parts of the Manychat user journey — helping users unlock the full value of our product once they’ve activated and built their first automations
• Manychat is evolving into an Instagram-first social CRM, and this role will be key to defining how users deepen their engagement across our three core product pillars: Automations, Inbox, and AI
• You’ll be responsible for shaping how users explore, adopt, and continuously benefit from Manychat — ensuring that each interaction feels relevant, personalized, and impactful
• This means creating scalable experiences that adapt to different customer segments and growth stages, driving retention and long-term product love
• This is a highly cross-functional role that combines product thinking, experimentation, and customer insight to craft a personalized engagement loop that delights users and drives business outcomes
• Own the post-activation user journey, defining the strategy for engagement, feature discovery, and retention
• Design personalized experiences that adapt to user segments, use cases, and maturity levels
• Build the bridge between Automations, Inbox, and AI — ensuring users seamlessly navigate and gain value across these key product areas
• Run experiments and growth loops that deepen engagement, increase multi-feature adoption, and reduce churn
• Leverage data & behavioral insights to identify opportunities for improving engagement and reactivation
• Collaborate cross-functionally with Lifecycle, Inbox, Automations, and AI teams to deliver a cohesive and personalized experience
• Own and measure key metrics such as feature adoption, retention, DAU/MAU, and engagement depth
• Translate insights into scalable frameworks for ongoing user engagement and lifecycle personalization