Product Marketing Manager, Asana
Executive Engagements
$190-214.8k
More information about location
3+ days a week in office
Organizing work in one connected space
Open for applications
Organizing work in one connected space
1001+ employees
Open for applications
$190-214.8k
More information about location
3+ days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 8-12 years of experience in executive communications, product marketing, or related field in a B2B technology environment
- Exceptional writing and editing skills, with the ability to craft compelling narratives for various formats and audiences
- Strong understanding of technology industry trends and ability to translate complex topics into clear, impactful messages
- Proven track record of successfully placing executives in high-profile speaking engagements
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Strong interpersonal skills and ability to work effectively with C-level executives and cross-functional teams
- Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
- Willingness to travel as needed for events and executive support
What the job involves
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love
- We create campaigns and content to attract new accounts and inspire current ones to grow with us
- We continue to grow, with a global team focused on revenue and field marketing, corporate and product marketing, brand and content creation, advertising, and lifecycle marketing
- As the Work Innovation Center Lead you’ll partner closely with Product and GTM leaders to elevate engagements with executives and other strategic audiences to grow the business and strengthen the company's position as a category leader
- Partner with Sales leadership on select strategic accounts, helping craft standout narratives and product storytelling that drives business forward
- Show a deeply credible understanding of our product strategy and differentiation
- Create industry-leading presentations that clearly communicate the full power of Asana
- Work with Corporate and Product Marketing to align product around a common company narrative and value proposition
- Collaborate with the Work Innovation Lab to develop GTM enablement assets and presentations to be used at conferences and with executives
- Develop executive presentations, talking points, and other content that effectively communicates the company's vision, strategy, and value proposition
- Measure and report on the impact of executive engagements, including audience reach, lead generation, and revenue impacted
- Continuously monitor industry trends and partner with the broader market strategy team to inform positioning and messaging
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
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