Director of Demand Generation & Events, Uplight
$150-180k
+ Management by objectives bonus plan
Clean energy technology partner
Job no longer available
Clean energy technology partner
501-1000 employees
Job no longer available
$150-180k
+ Management by objectives bonus plan
501-1000 employees
Company mission
To fuel the transition to clean energy in order to build a more sustainable future.
Role
Who you are
- The ideal candidate will have a proven track record of success in demand generation, including ABM, paid media, email marketing, and events strategy and execution
- They will also have a deep understanding of marketing automation and analytics tools, and the ability to collaborate effectively across cross-functional teams
- 10 years of experience in marketing with a focus on demand generation and events, preferably in the energy or climate space
- Proven track record of successfully developing and executing integrated demand generation strategies that drive measurable results
- Proven experience in managing and optimizing a marketing budget
- Strong leadership skills with experience managing and developing high-performing teams
- Expertise in marketing automation platforms (e.g., Pardot, HubSpot, Marketo) and CRM systems (e.g., Salesforce)
- Analytical mindset with the ability to leverage data and metrics to make informed decisions and optimize campaign performance
- Excellent communication skills, both written and verbal, with the ability to articulate complex concepts clearly and persuasively
- Bias for action and growth mindset
- Ability to thrive in a dynamic environment and manage multiple projects simultaneously
What the job involves
- The Director of Demand Generation will be responsible for developing and executing comprehensive demand generation strategies to drive awareness, engagement, pipeline growth and, ultimately, sales conversions
- This individual will lead a team of marketing professionals to plan, execute, and optimize multi-channel campaigns that generate qualified leads and support revenue growth objectives
- Develop and implement demand generation strategies and tactical marketing plans that incorporate business strategy, product direction and market position and pipeline growth, establish market leadership, and increase brand awareness and engagement
- Lead and manage a team of demand generation & event marketers, set and track near and long-term goals, and provide guidance, mentorship, and support to drive performance and achieve targets
- Oversee the creation and execution of integrated solutions- and account-based marketing plans across various channels including email marketing, paid media, social media, webinars, content marketing, industry trade events and more
- Own the industry event strategy, including a mix of Uplight-owned client events and an annual calendar of industry event sponsorships, exhibitions, speaking slots and on-site celebrations
- Collaborate with the Sales, Market Development, Industry Solutions and Product Marketing Teams to understand target audiences, buyer personas and market trends to inform demand generation strategies and tactics
- Monitor, analyze, and report on the performance and ROI of demand generation campaigns, utilizing data-driven insights to optimize and improve results
- Implement marketing automation tools and processes to streamline lead generation, nurture, scoring and conversion tracking
- Manage the demand generation budget effectively, allocating resources strategically to maximize ROI
- Stay current with emerging trends, technologies, and best practices in demand generation and marketing automation, and make recommendations for continuous improvement
- Collaborate with internal stakeholders to ensure alignment and integration of demand generation efforts with overall marketing and business objectives
- Represent the company at industry events, conferences, and tradeshows as a thought leader and brand ambassador
Our take
Uplight provides end-to-end technology solutions that aim to increase efficiency within energy ecosystems. The company's tech solutions consist of energy personalization systems to motivate customers to use energy more efficiently, in addition to energy reports, marketplaces, and other API microservices. They're currently working with more than 80 of the world’s leading electric and gas utilities.
Uplight’s software gives these utility companies granular data about how customers consume energy in their homes and businesses and offers ways to reduce their base power demand. They also offer a consumer marketplace for finding rebates and deals on energy-efficient appliances and electric vehicles.
The company has grown rapidly, reaching Unicorn status in 2021, despite only being founded two years previously. Uplight has since entered its next phase of growth, and is focused on significantly scaling its software solutions to further expand globally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Supplemental Medical Plan: Our Employer of Record partner provides access to supplemental medical coverage tailored to the regulations and needs of your country.
- Generous PTO and Sick Time: Employees enjoy generous paid time off and sick leave to prioritize their well-being.
- Pension (where applicable): We know saving for the future is important, so we help contribute.
- Parental Leave: Support programs so you can focus on your growing family, specific to your country of residence.
- Learning and Development: Take charge of your career development with courses tailored to your interests and goals.
Company HQ
Boulder, CO
Leadership
Luis D'Acosta
(CEO)Previously Executive Vice President at Schneider Electronics, CEO at SEL, Director General of Mexico for Schweitzer Engineering Laboratories and Power Systems Manager in Mexico for ABB.
Michelle Anastasi
(CPO)Prior to joining Uplight in 2021, Michelle wserved as the CPO at Mersive Technologies and Ibotta. She also spent 4 years at ComPsych as the VP of Human Resources.
Hannah Bascom
(Chief Growth/Commericial Officer)Previously, Hannah was a VP of Regulated Business at SPAN. She also spent nearly 5 years at Google as the Head of Energy Partnerships .
Jesse Demmel
(CTO)Jesse was previously the CTO of Sovrn Holdings before joining Uplight in 2021. He also spent nearly 4 years at Under Armour in VP Engineering roles and 3 years at MapMyFitness in Senior Development Manager/VP Engineering roles.
Sally Lambert
(COO)Sally has been at Uplight since 2019, initially joining the team as a Regional Director of Customer Success. Since then, she has held a number of roles and became COO in 2024. She previously held Director roles at Tendril and CLEAResult.
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