Lifecycle Marketing Manager, Sofar Sounds
£55-80k
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
£55-80k
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You have 4+ years of experience in lifecycle management, CRM, and/or retention marketing in a fast-growing consumer business
- You have deep, hands-on experience in ESPs (Klaviyo strongly preferred), including advanced segmentation, flow logic, dynamic content, and reporting
- You are proficient with data and understand how to use it to make better business decisions, as well as how to communicate that across all levels of the business
- You have experience working with data analytics platforms (ie. Metabase)
- You have expertise in A/B testing and optimising lifecycle strategies through experimentation
- You have a demonstrated understanding of both the US and UK markets, including cultural and language nuances, audience behaviours, and channel preferences that inform effective regional marketing strategies
- You are an excellent communicator, both written and verbal
- You are resourceful and driven – whether it’s figuring out how to improve the performance of our emails or encourage more customers to sign up for SMS updates, you know how to get things done and thrive on the challenge
- You have an eye for brand-aligned copy and can confidently review creative to ensure resonance and performance
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city
What the job involves
- The Lifecycle Marketing Manager is responsible for strategising, building, and optimising lifecycle campaigns across email and SMS channels, with additional support for onsite and other retention experiences
- This role combines hands-on ESP execution with data-led experimentation, working closely with Growth Product Manager to increase customer LTV, reduce churn, and strengthen community engagement
- The role also includes identifying and implementing tools to enhance customer lifecycle management and defining key performance indicators (KPIs)
- Manage the development and execution of lifecycle campaigns across email, SMS and website, driving strategy in collaboration with our Growth Product Manager to enhance acquisition, customer retention and cross-selling
- Own end-to-end execution of lifecycle campaigns across email and SMS, including calendar management, segmentation, build, QA, scheduling, deployment, and reporting
- Optimise and expand on triggered lifecycle flows, including welcome, abandon cart, reactivation, and winback journeys, with direct ESP ownership; includes building, QAing, and iterating flows within Klaviyo
- Design and execute our testing agenda to improve the efficiency of our email and SMS strategies
- Identify and implement tooling to improve our customer lifecycle management working closely with our Growth Product Manager
- Define clear KPIs for customer lifecycle management, consistently reviewing and reporting on performance, focusing in particular on LTV, engagement, and retention
- Stay on top of industry trends, deliverability best practices, and new channel opportunities (ie. WhatsApp, push, substack, etc.)
Salary benchmarks
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
London, UK
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
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