Director of Design, Brooklinen
$150-170k
+ 15% target bonus + Equity
More information about location
2+ days a week in office (Brooklyn, New York)
Luxury bedding and loungewear
Be an early applicant
Luxury bedding and loungewear
101-200 employees
Be an early applicant
$150-170k
+ 15% target bonus + Equity
More information about location
2+ days a week in office (Brooklyn, New York)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- This role is perfect for you if you are passionate about cultivating a culture of creative excellence and working with an experienced VP Creative and Marketing Leadership team to get there
- If you have deep experience in and passion for graphic design and photo art direction
- You get energy from being a creative leader; and you love partnering across teams to develop the most powerful brand and product storytelling
- 10+ years of experience in design and art direction; Experience working in an in-house Creative team
- Deep expertise and background in Graphic Design and Art Direction and a passion for leading these two areas within a brand
- A strong portfolio that demonstrates a high standard of excellence, originality, leadership experience, and multidisciplinary thinking
- Solid understanding of balancing creative leadership with business objectives and priorities
- Deep understanding of and experience in the creative process and how to evaluate output in design and art direction
- Experience partnering with Copy/Content teams to form a visual-verbal union in concepting and execution with the goal of excellent brand and product storytelling
- Experience working cross-functionally across channels and mediums
- Savviness in production knowledge and working with photographers, videographers, directors, production and post-production teams
- Ideally, you have experience in the home space
- Nice to have: experience at a growing DTC-founded company
What the job involves
- We’re excited to be looking for a Design Director to join our team in Brooklyn, NY to lead graphic design and art direction at Brooklinen, a beloved soft home essentials brand
- You will lead concepting through execution as both “coach and player,” for all brand, digital product, campaign, and evergreen creative assets
- You will play a major role in shaping our brand as it enters its next phase of growth
- Inspire excellence, brand recognition, and brand relevance through quality creative work, partnering with Copy Director and the VP of Creative to provide direction and constructive feedback on creative assets
- Lead with passion and compassion, guiding art team in a way that both meets a standard of creative excellence and provides the team with growth opportunities
- Collaborate with Brand, Growth, Retail, Ecom, Merchandising, and Marketing Operations teams to interpret briefs with clarity and build impactful presentations to align on creative & design concepts and execution — as well as identify best resources from the team and externally dependent on project needs
- Participate in cross-functional briefing and status meetings with teams and be able to monitor the progress of projects in partnership with the Marketing Operations team
- With the VP Creative and Marketing Operations team, ensure that work meets creative standards of excellence, reflects brand standards, is on budget and deadline, and that ideas are as relevant and successful in reality as they are in concept
- Lead creation, execution, and evolution of Brand Guidelines
- Keep up with industry trends and innovations
- Have fun. At Brooklinen, we take our brand seriously rather than ourselves. Build a culture of fun and creativity amongst your team and with cross-functional partners
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company, and it currently has plans to open 30 stores by 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company values
- Amazing Products: Qyality is our top priority. We use the most luxurious materials and partner with top caliber factories
- Better Experience: We believe shopping should be simple and hassle-free, so we've curated an experience to offer only the best options
- A Personal Touch: Our emphasis is on service and we strive to make a product that is exactly what you are looking for. Don't see it? Just ask
- Efficient Supply Chain: Did you know sheets retail for up to 10x what they cost? By removing layers of unnecessary cost, we deliver the best possible value to you
Company HQ
Dumbo, NY
Articles
Leadership
Rich Fulop
(Co-Founder)After studying at New York University, Rich worked for 3 years as an Associate at Gain Capital, before a year at Bernstein Global Wealth Management. In August 2013, he left his role at NBC Universal to co-found Brooklinen, where he works as CEO.
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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