SEO Specialist, Binance
Binance Academy
Cryptocurrency exchange platform
Open for applications
Cryptocurrency exchange platform
1001+ employees
Open for applications
1001+ employees
Company mission
Binance's mission is to be the infrastructure service provider in crypto.
Role
Who you are
- A successful candidate will combine technical SEO expertise with strong communication skills and a passion for quality content
- 3+ years of proven success in Global SEO, ideally for an educational or content-focused platform with a large B2C audience
- Experience creating and optimizing content for SEO purposes
- Proficiency in SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Deepcrawl) and website analytics platforms (e.g., GA4, Similarweb, Omniture)
- Familiarity with A/B testing tools (e.g., Optimizely) and strategies for improving content performance
- Solid understanding of technical SEO, including HTML, CSS, and JavaScript development constraints
- Up-to-date knowledge of ranking factors, search engine algorithms, and SEO trends
- Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus
What the job involves
- Binance Academy is looking for a creative and skilled SEO Specialist to drive SEO initiatives and enhance the visibility of our educational content across a global audience
- In addition to optimizing website and content performance based on analytics and keyword research, the ideal candidate will collaborate with our team to contribute to first drafts of articles and content, ensuring alignment with SEO and editorial goals
- The SEO Specialist will analyze trends, recommend strategies to increase organic traffic, and work cross-functionally with content, tech, and marketing teams to implement best practices
- By improving search engine performance and boosting traffic to our educational resources, you’ll play a pivotal role in driving awareness and engagement with Binance Academy
- Collaborate with content creators to produce SEO-driven articles, ensuring high-quality and engaging material
- Optimize existing content and recommend new content ideas based on keyword research, trends, and analytics
- Work with development teams to ensure SEO best practices are implemented in newly developed code
- Recommend and implement improvements to website architecture, content structure, and linking strategies to enhance SEO rankings for target keywords
- Execute tests, collect and analyze data, and identify trends and insights for continuous growth
- Monitor and report on website analytics, content performance, and SEO initiatives
- Conduct site audits, keyword discovery, and optimization to maintain a competitive edge
- Research and analyze competitor strategies to uncover opportunities
- Develop and execute link-building strategies to enhance domain authority
Our take
Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 million orders per second. The platform focuses on security, robustness, and execution speed - attracting enthusiasts and professional traders alike.
The Binance exchange provides access to hundreds of digital currency pairs, while maintaining security, liquidity and high-speed. The platform offers some of the lowest trading costs in the industry at 0.1% or even less through the use of Binance Coin.
The exchange strives to give its users access to some of the latest blockchain/DLT technologies with new cryptocurrencies being listed all the time. Binance are well placed to ride the wave of increasing interest in crypto. It is expanding its international presence, with the recent acquisition of Sakura Exchange BitCoin and GOPAX, engendering its penetration of the Japanese and South Korean markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2025
$2bn
GROWTH EQUITY VC
Sep 2017
$10m
SERIES A
Total funding: $2.0bn
Company benefits
- Competitive salary
- Option to be paid in crypto
- Health insurance
- Flexible working hours
- Remote work for many roles
- Company sponsored holidays
- Team building activities
- And other various perks and benefits
- Learning and development programs
- Free language classes
- Relocation support
- International transfers mid-career
Company HQ
Ta' Xbiex
Leadership
Changpeng Zhao
(CEO)Previously Head of Tradebook Futures Development at Bloomberg for 4 years and Partner at Fusion Systems for 8 years.
Yi He
(CMO)Previously Co-founder of OKCoin and Vice President at yixia.com for 1 year.
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