Public Relations Specialist, ABBYY

• The Public Relations Specialist is knowledgeable and passionate about AI, technology and innovation and thinks like a journalist with an instinct for identifying angles that will pique media’s interest
• You should have proven skills for pitching, placing, and writing B2B and/or enterprise technology stories
• You should be able to work collaboratively with a remote team and PR agency partners to secure media coverage
• As our ideal candidate, you are a creative and succinct writer who can make complex technologies interesting in PR related content such as press releases, thought-leadership articles, blog and social media posts, and other types of content
• You are also an excellent communicator who demonstrates initiative and is capable of building and maintaining strong working relationships with journalists and colleagues across all levels of our global organization
• Strong English skills, both written and verbal
• Experience in B2B technology
• Versatile writing style, the ability to deliver a range of voices across a variety of communication channels
• Ability to communicate complex concepts to various audiences
• Ability to write on a deadline and be organized
• Interest in AI and related topics, technology media and blogs
• Experience in analytical writing, trend analysis supported by relevant industry research and media coverage
• Ability to interview external and internal experts and write content based on the information received; ability to follow up with stakeholders and get approvals for quotes and texts
• Ability to distinguish between PR and marketing content
• Ability to work in a globally distributed team
• Ability to identify pitch angles for reporters to place stories
• Bachelor's degree or above – preferred majors of English, communications, journalism or public relations
• 0 - 3 years of B2B and/or high-tech media relations and writing experience as a journalist, PR professional, marketing copywriter, blogger, etc. Agency and corporate experience desired. Recent graduates are encouraged to apply

Desirable

• You’ll be joining an award-winning PR team that is focused on raising ABBYY’s brand awareness as a leader in AI-powered automation
• You will be responsible for creating a variety of English content for a global audience
• Topics will focus on customer business outcomes and benefits relating to Intelligent Process Automation, Intelligent Document Processing, Process Mining/Intelligence, AI, Digital Transformation, and verticals such as banking and finance, transportation and logistics, insurance, etc
• Your content is geared for both business and technical audiences
• You will work closely with our entire global PR team, must be organized and have attention to detail to support various project promoting thought leadership, and also in cooperation with the broader marketing team
• You will act both reactively and proactively, fulfilling requests as needed and regularly tracking trends, topics, and ideas for blog posts and social media
• Public relations:
• Proactively work with internal clients to identify news angles
• Collaborate with PR agency partners to secure media coverage
• Identify thought leadership opportunities for executives to participate in
• Maintain media database
• PR writing:
• Work with internal clients for input on content
• Draft/edit press releases
• Draft/edit thought leadership articles
• Draft social media posts (LinkedIn, X, Facebook, Instagram)
• Coordinate internal approvals with SMEs
• Work with other internal marketing groups for content collaboration and cross promotion
• Other duties as required
• Have general knowledge of navigating corporate communications processes
• Reporting of success metrics for internal audiences