Paid Media Specialist, Tipalti
More information about location
3 days a week in office
Payments & procurement automation
Be an early applicant
Payments & procurement automation
1001+ employees
Be an early applicant
More information about location
3 days a week in office
1001+ employees
Company mission
To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.
Role
Who you are
- 3+ years in B2B paid social media management, focusing on platforms such as META and LinkedIn. Experience with Reddit, X and YouTube is a plus
- Proficiency with paid media tools and ad managers (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics). Experience with Canva or Adobe Creative Suite, Marketo or HubSpot is a plus
- Strong understanding of multi-stage buyer journeys and lifecycle asset alignment, particularly in an inbound marketing context
- Ability to interpret data and make data-driven decisions to optimize performance and achieve campaign goals
- Skilled in managing multiple campaigns, budgets, and priorities with strong attention to detail
- Excellent written and verbal communication skills for collaboration and reporting to stakeholders
- Experience with WordPress and relevant certifications (LinkedIn Ads, Facebook Blueprint, etc.)
What the job involves
- Tipalti is seeking a seasoned Paid Media Specialist to join our global Digital Marketing team
- This role will play a key part in driving B2B demand generation, enhancing nurture programs, and advancing Account-Based Marketing (ABM) initiatives across paid social platforms, primarily META and LinkedIn but could include emerging platforms as well
- You will develop, execute, and optimize strategic paid social campaigns aligned with our business goals, utilizing an inbound marketing approach to deliver meaningful engagement and ROI
- Develop and implement robust paid social media strategies across META, LinkedIn, and other B2B social platforms to drive lead generation, nurture engagement, and support ABM efforts
- Collaborate closely with cross-functional teams, including Content, Demand Generation, and product marketing, to align campaigns with messaging, business goals, and lifecycle assets across the buyer's journey
- Identify and refine audience segments, implementing targeting strategies to improve reach and engagement within paid social channels
- Continuously monitor, optimize, and adjust campaigns based on KPIs, with a focus on metrics such as CPL, CPA, and ROAS
- Conduct A/B testing on creative, messaging, and targeting to enhance campaign performance and conversion rates
- Analyze and report on campaign performance, drawing data-driven insights to inform ongoing strategy and optimizations
- Manage paid social media budgets, focusing on maximizing ROI and achieving efficient spending through optimal bidding strategies
- Partner with designers and copywriters to develop conversion-focused, engaging ad creatives
- Stay current with industry trends, platform changes, and emerging B2B paid social channels to implement best practices
- Share insights and knowledge of platform updates and optimization techniques across internal teams to promote continuous improvement
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.
Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.
Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- A thriving team and business
- Career-building opportunities
- Politics-free culture
- Focused on success
- Great benefits
Company values
- Dedication to Customer Success
- Get Shit Done (GSD)
- Commitment to Excellence
Company HQ
Town Center, Foster City, CA
Articles
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
Salary benchmarks
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