Paid & Social Media Executive, Spotlight Sports Group

Sports - 12 month FTC

Salary not provided

Junior and Mid level

London

Sports betting experiences

Open for applications

Sports betting experiences

201-500 employees

B2BAdvertisingSportsMedia

Open for applications

Salary not provided

Junior and Mid level

London

201-500 employees

B2BAdvertisingSportsMedia

Company mission

To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.

Job

Company

Role

Who you are

2+ years’ experience in social media, with paid media experience advantageous
Strong knowledge of sports (especially English football) and betting audiences
Strong copywriting skills and understanding of social best practice
Confident in analysing performance data and optimising campaigns
Highly organised, detail-oriented and comfortable working at pace

What the job involves

Own the execution and performance of both organic social content and paid media campaigns across UK/IRE markets, building a distinctive sports betting brand presence while driving measurable growth
Lead day-to-day organic social content across X, Instagram, Facebook and TikTok, primarily focused on English football
Develop and maintain a consistent brand voice across all social platforms
Create engaging, platform-native copy and collaborate on supporting creative assets
Plan, launch and optimise paid social campaigns across Meta, X and TikTok across multiple brands
Manage campaign budgets and ensure spend is tracked and delivered effectively
Build and test audiences (including retargeting and lookalikes) to improve performance
Monitor, analyse and optimise both organic and paid performance using data-driven insights
Deliver clear performance reporting and actionable recommendations to stakeholders
Ensure all content and campaigns comply with gambling regulations

Salary benchmarks

Our take

Spotlight Sports Group is a global leader in sports betting, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.

The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's market-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.

To bolster its ongoing success, it has partnered with FTN Network and Betfred, along with expanding its role in covering prominent horse racing shows. These developments further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.