Director of Media Analytics & Campaign Measurement, Vevo
$150-170k
3+ days a week in office
World leading music video network
Job no longer available
World leading music video network
501-1000 employees
Job no longer available
$150-170k
3+ days a week in office
501-1000 employees
Company mission
To connect an ever-growing global audience to high quality music video content.
Role
Who you are
- You have the ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and clients
- You have an analytical mindset with the ability to identify key factors that influence media performance and develop solutions that align with business objectives
- You possess strong knowledge of the multi-platform media and content landscape, emerging technologies and methodologies, cultural trends, and current industry challenges
- You have a strong understanding and experience in advanced advertising, including targeting solutions and measurement, with expertise in addressable, programmatic, and data-driven campaigns
- 8+ years of experience in media analytics, with expertise in digital campaign measurement and optimization
- Experience with B2B marketing, as well as cross-channel measurement and attribution
- Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Power BI, Tableau, and statistical software like SPSS or SAS
- Knowledge of digital performance measurement data and syndicated media research systems
What the job involves
- We are seeking a Director of Media Analytics & Campaign measurement to lead, manage, and oversee all media analytics and measurement solutions to support Vevo's Ad Sales organization.
- The ideal candidate will work cross functionally with sales, product, data strategy, data science, and our vendor partners to understand client measurement needs, build 1st and 3rd party solutions, and lead projects that demonstrate the effectiveness that Vevo has as an advertising network
- Drive analytical insights and strategic thinking on media performance and campaign measurement, using data to inform media plans, optimize strategies, and improve overall campaign effectiveness
- Oversee the development of media reporting strategies, measurement frameworks, and analytics models, including but not limited to setting measurement KPIs and conducting regular analyses to adjust and optimize campaigns
- Work closely with internal teams, including data strategy, ad tech, pricing planning & inventory, and other analytics teams, to synthesize insights into actionable strategies
- Collaborate with global and local sales teams and client contacts to ensure consistent, effective, and optimized campaign execution
- Drive campaign optimization strategies for clients
- Act as a resource for clients regarding media strategy and performance, providing recommendations for campaigns focused on full-funnel measurement
- Develop comprehensive consumer profiles through data integration, privacy & compliance, attribution modeling, and personalization
- Build, coach and guide high performing teams + stay on top of industry trends
Our take
Vevo is the world's leading all-premium music video platform, with over 26B monthly views globally. It offers more than 5000,000 HD music videos, exclusive programming, and live performances, and is available on major platforms like YouTube, Amazon Fire TV, Apple TV, Roku, and many more.
While Vevo once sought to reduce its reliance on YouTube, in 2018, the company made the decision to shut down ts consumer website and remove its standalone mobile app. Today, it primarily distributes content via YouTube, with its app available on select DVRs, smart TVs, and gaming consoles.
This was a smart move for the company, reflecting necessary adaptation to the evolving digital landscape and ultimately positions Vevo for continued growth. By consolidating its resources and focusing on its partnership with YouTube, the company is securing a sustainable future for itself as the digital streaming world continues to rise.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Theater District, New York, NY
Leadership
Alan Price
(CEO)Previously worked for 9 years at Sony Music Entertainment, holding various positions such as SVP Finance & Operations - Sony Music U.S and SVP Finance & Operations - Columbia/Epic Label Group.
Salary benchmarks
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