Director of Media Analytics & Campaign Measurement, Vevo
$150-170k
3+ days a week in office
All-premium music video and entertainment platform
Open for applications
All-premium music video and entertainment platform
501-1000 employees
Open for applications
$150-170k
3+ days a week in office
501-1000 employees
Company mission
To grow the commercial and promotional value of music videos, fostering deep connections between artists and fans.
Role
Who you are
- You have the ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and clients
- You have an analytical mindset with the ability to identify key factors that influence media performance and develop solutions that align with business objectives
- You possess strong knowledge of the multi-platform media and content landscape, emerging technologies and methodologies, cultural trends, and current industry challenges
- You have a strong understanding and experience in advanced advertising, including targeting solutions and measurement, with expertise in addressable, programmatic, and data-driven campaigns
- 8+ years of experience in media analytics, with expertise in digital campaign measurement and optimization
- Experience with B2B marketing, as well as cross-channel measurement and attribution
- Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Power BI, Tableau, and statistical software like SPSS or SAS
- Knowledge of digital performance measurement data and syndicated media research systems
What the job involves
- We are seeking a Director of Media Analytics & Campaign measurement to lead, manage, and oversee all media analytics and measurement solutions to support Vevo's Ad Sales organization.
- The ideal candidate will work cross functionally with sales, product, data strategy, data science, and our vendor partners to understand client measurement needs, build 1st and 3rd party solutions, and lead projects that demonstrate the effectiveness that Vevo has as an advertising network
- Drive analytical insights and strategic thinking on media performance and campaign measurement, using data to inform media plans, optimize strategies, and improve overall campaign effectiveness
- Oversee the development of media reporting strategies, measurement frameworks, and analytics models, including but not limited to setting measurement KPIs and conducting regular analyses to adjust and optimize campaigns
- Work closely with internal teams, including data strategy, ad tech, pricing planning & inventory, and other analytics teams, to synthesize insights into actionable strategies
- Collaborate with global and local sales teams and client contacts to ensure consistent, effective, and optimized campaign execution
- Drive campaign optimization strategies for clients
- Act as a resource for clients regarding media strategy and performance, providing recommendations for campaigns focused on full-funnel measurement
- Develop comprehensive consumer profiles through data integration, privacy & compliance, attribution modeling, and personalization
- Build, coach and guide high performing teams + stay on top of industry trends
Our take
Vevo is the world’s leading all-premium music video and entertainment platform with over 26 billion monthly views globally. Vevo brings a library of more than 500,00 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music.
Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers.
Vevo had been trying to reduce its reliance on Youtube, but in 2018, Vevo announced that it was shutting down its consumer website and removing its standalone app from mobile phone platforms. Vevo now distributes mainly via YouTube, while its app is available on select DVRs, smart TVs and gaming consoles.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Health, dental, vision and life insurance
- Disability Insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Occupational Accident Insurance
- 401K Plan
- Retirement Plan
- Performance Bonus
- Family Medical Leave
- Military Leave
- Vacation & Paid Time Off
- Sick Days
- Bereavement Leave
- Sabbatical
- Commuter Checks & Assistance
- Company Social Events
- Employee Assistance Program
- Employee Discount
- Free Lunch or Snacks
- Gym Membership
- Mobile Phone Discount
- Pet Friendly Workplace
- Professional Development
Company values
- Team First
- Be Partner Focused
- Actively Communicate
- Move With Pace
- Be Agile
Company HQ
Theater District, New York, NY
Articles
Leadership
Alan Price
(CEO, not founder)Previously worked for 9 years at Sony Music Entertainment, holding various positions such as SVP Finance & Operations - Sony Music U.S and SVP Finance & Operations - Columbia/Epic Label Group.
People progressing
Joined as Research Analyst International, being promoted to Senior Research Analyst International after 11 months and again to Content Strategy & Research Manager after 1 year. Currently leading and shaping the use of data analysis and insights as a Director of Content Strategy & Research since July 2021.
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