Marketing Manager, Equus Software
Growth and Demand Generation
Cloud-based mobility solutions
Job no longer available
Cloud-based mobility solutions
201-500 employees
Job no longer available
201-500 employees
Company mission
To provide great employee, HR and Mobility team experiences.
Role
Who you are
- The ideal candidate is a creative problem solver with a proven record in B2B software marketing who thrives on leveraging data and insights to develop high-performing, efficient campaigns
- If you’re passionate about data-driven marketing and excited to shape a demand generation function from the ground up, we’d love to connect with you!
- Proven Experience: 5+ years of experience in B2B demand generation or growth marketing in the software or technology sector, with a proven track record of driving and measuring results
- Analytical & Data-Driven: Deep understanding of analytics tools and marketing metrics; strong ability to interpret data, derive insights, and make data-informed decisions to optimize campaigns and improve ROI
- Expertise in Marketing Technology: Skilled in using marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and advertising platforms (LinkedIn Campaign Manager, Google Ads)
- Creative & Strategic Mindset: Ability to craft persuasive and creative ad copy and email sequences that engage target audiences and effectively convey value propositions
- Collaboration Skills: Proven ability to work cross-functionally and communicate effectively with Sales, Content, and Product teams to drive integrated demand generation campaigns
- Bachelor’s degree in Marketing, Business, or a related field
- Hands-on experience with lead generation, email marketing, social media and search advertising
- Strong analytical skills with a solid understanding of digital marketing metrics
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, team-oriented environment
What the job involves
- We are looking for a results-driven and highly motivated Growth and Demand Generation Marketing Manager to join our dynamic, rapidly expanding software company
- In this strategic role, you will design and lead impactful multi-channel lead generation campaigns that build a scalable demand generation engine and drive a consistent flow of qualified leads
- You’ll work closely with executive leadership to align marketing initiatives with broader business goals, helping shape campaign structures, enhance performance, and contribute meaningfully to our company’s growth
- This is an exciting opportunity to be on the ground floor of a growing team, where you will develop strategies, optimize outreach efforts, and build processes that generate significant impact
- Lead Generation: Own and execute demand generation strategies across email marketing, paid media (LinkedIn, Google Ads), and other digital channels to attract and convert high-quality leads
- Campaign Development & Optimization: Develop multi-channel campaigns that resonate with target personas, including creating and testing compelling email sequences, ad copy, and landing pages to optimize engagement
- Content Strategy & Collaboration: Partner with cross-functional teams and external agencies to create relevant content (blogs, whitepapers, case studies, videos) that educates, engages, and converts our target audience
- Nurture Programs: Build and manage nurture programs to guide prospects through the funnel, ensuring consistent engagement and progression to sales-qualified leads
- Performance Analytics & Reporting: Monitor, analyze, and report on campaign performance metrics (open rates, CTRs, CPL, conversion rates), providing actionable insights and strategic recommendations to optimize ROI
- AB Testing & Continuous Improvement: Implement and lead A/B testing across campaigns to refine messaging, targeting, and content, ensuring continuous improvement and alignment with best practices in B2B tech marketing
- Volume of sales-qualified leads (SQLs) generated per campaign
- Conversion rate from marketing-qualified lead (MQL) to SQL
- Email campaign open rates, click-through rates (CTR), and response rates
- Cost per lead (CPL) and return on investment (ROI) for paid campaigns
- Engagement and conversion rates across nurture programs
Our take
With more than 20 years of experience and bootstrapped since birth, any other company management team would have slipped Equus Software into complacency. Instead, its founder and still-CEO Mark Thomas has responded to tech innovations with unprecedented dexterity, having grown the company 747% since 2009.
Throughout the 2020s, the four flagship products under Equus’s belt have become mainstays of talent mobility, providing a seamless solution to managing remote and on-the-go teams, all whilst providing assistance in recruitment and onboarding. Products include small and large team variations of Assignment Pro, helping companies save money and maintain communication and visibility as well as Global Expansion, software that assists in expanding to new territories without having to open an office there. The success of Equus’s products, it claims, comes down to long-term client relationships and the growing global and remote needs of companies.
As a background assistant for an increasingly globalized enterprise theatre, Equus has kept up with innovations and prospered because of it. Moving forwards, it continues to acquire global software companies and expand its product line.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Permanent Role – You will not start over when moving projects. We only hire passionate people who are looking for a long-term opportunity with a growing company
- Learn best practices and become a SME with our technology
- Great salary and benefits. We have highly competitive salaries and offer great bonuses for exceptional contributors. We have enterprise-class benefits
- Great location! This is a hybrid opportunity
- Nice office, relaxed and collaborative atmosphere with a casual dress code
- Software is our business! We’ve been developing software for 20 years, and we’re growing fast. You’ll be a part of a team that develops software quickly and effectively
- Take advantage of Innovation Day with every release. Play with whatever technology you want, learn what you want, try out something new! You will get to present it to the company. Many innovations have made it into our products!
Company HQ
Union Station, Denver, CO
Articles
Leadership
Mark Thomas
(CEO)Founded Equus Software in 1999. BS in Journalism and Advertising from University of Kansas, MA Business from Webster University.
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