Senior Growth Marketing Manager, Dealpath
$150-175k
+ Variable compensation & equity
In office Tues/Wed/Thurs
3 days a week in office
Deal management platform for commercial real estate
Be an early applicant
Deal management platform for commercial real estate
21-100 employees
Be an early applicant
$150-175k
+ Variable compensation & equity
In office Tues/Wed/Thurs
3 days a week in office
21-100 employees
Company mission
To empower real estate investment and capital markets with data and collaboration through purpose-built software.
Role
Who you are
- This is the perfect opportunity for an experienced, results-driven marketer who’s looking for a new challenge in a creative role in which they are able to expand their strategic skill set and make a direct and measurable impact to Dealpath’s top and bottom line
- Demonstrated success in developing ABM strategies for Enterprise segments with multiple use cases, and complex buyer groups, and executing high-performing integrated marketing campaigns
- Hands-on experience managing and optimizing paid media campaigns, particularly Google Search Ads and LinkedInwith a track record of pipeline contribution and ROI optimization
- Strong analytical skills and are comfortable working with data to measure campaign performance and ROI (CAC, CAC payback, LTV, CPL, ROAS)
- Experience with event marketing, including strategically leveraging events as part of broader ABM and demand generation initiatives
- A data driven and highly curious mindset with an appetite to dive into the weeds, seeking connections and key moments in all touchpoints of the customer journey
- A track record of optimizing the revenue funnel, successfully improving conversion efficiency across digital channels from awareness to closed-won
- An entrepreneurial and high-ownership mindset, with a bias toward action and problem-solving in a fast-paced, high-growth environment
- 5+ years of marketing experience with a focus on account based marketing, demand generation, and growth marketing, preferably at a B2B SaaS company
- Proficiency with marketing operations tools such as CRM systems, marketing automation platforms, and targeting and analytics tools
- Bachelor’s degree in Marketing, Business, or related field
- Bonus points for prior experience in commercial real estate, though it is not required
What the job involves
- Dealpath is seeking a Senior Growth Marketing Manager to drive demand generation through Account-Based Marketing (ABM) and paid media
- This role is critical in developing and executing ABM campaigns, managing a paid media budget, and optimizing digital channels to accelerate growth
- This is an exciting opportunity to make a measurable impact and help shape the future of growth at Dealpath
- You will work closely with Sales and Marketing to generate pipeline and improve conversion efficiency across the funnel
- Develop and execute a comprehensive ABM strategy in close partnership with Sales and own a piece of sales pipeline generation
- Plan and execute multi-channel ABM campaigns, including paid digital (paid search, paid social, content syndication, display, and others), webinars, content marketing, and lifecycle marketing initiatives
- Own Dealpath’s demand generation strategies, developing and managing marketing experiments to optimize performance
- Manage a paid media budget, ensuring the effective allocation of funds across search and social to drive high-quality demand and conversion
- Refine our Ideal Customer Profile (ICP) and targeting strategies, ensuring campaigns effectively reach and engage high-value prospects
- Leverage event marketing strategically, incorporating both in-person and virtual events into broader demand generation and ABM initiatives to drive engagement and pipeline impact
- Ensure demand generation and ABM initiatives are fully integrated with sales motions and drive measurable business outcomes
Our take
The PropTech market has had an up-and-down time over the last few years, with investment reaching record levels in 2021 before taking a dip the following year. The prospect of bringing a $217 trillion global industry into the 21st century is as challenging as it is appealing, due to a whole range of factors including unreliable data, as well as a complex and volatile market.
However, Dealpath is simplifying things by focusing solely on commercial real estate with its cloud-based deal management platform. Investment and development firms, as well as lenders, use the platform as a single point of reference for distributed deal information, while also getting access to real-time market data.
The success of Dealpath can be attributed to its partnership with CompStak in 2018, which provided the up-to-date data that has fueled the platform's rapid growth. This data-driven approach has earned Dealpath a strong reputation, attracting major real estate investment firms like AEW, Blackstone, and Oxford Properties. After expanding into Canada, Dealpath is now preparing for further international growth, bolstered by significant investments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$43m
SERIES C
Sep 2018
$10m
EARLY VC
Total funding: $65m
Company benefits
- Equity grant
- 401k plan
- Medical, vision, & dental
- Flexible vacation plan
- Health & wellness stipend
- Fully-stocked kitchen
- Commuter reimbursement
- Hybrid work policy
- Customized workstation
Company HQ
Financial District, San Francisco, CA
Leadership
Mike Sroka
(Co-Founder & CEO)Forbes Real Estate Council Member & Contributor. Previously spent more than 10 years growing venture-backed software companies including Fanhood (acqquired by 21st Century FOX), Zynga (NASDAQ: ZNGA) and OneSeason (acquired by Cantor Fitzgerald).
Kenter Wu
(Co-Founder & CTO)Has also served as Dealpath's VP of Engineering and Head of Product. Previously worked as a Senior Software Engineer at Zynga, after interning in Software Development Engineering at Redfin
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