Director of Product Marketing, Confluent
GTM Strategy
$236.3-283.5k
+ Annual bonus + Equity
Data streaming platform
Job no longer available
Data streaming platform
1001+ employees
Job no longer available
$236.3-283.5k
+ Annual bonus + Equity
1001+ employees
Company mission
To help every organization harness data in motion so they can compete and thrive in the modern world.
Role
Who you are
- Confluent is looking for an experienced professional with a blend of product marketing, strategy, and GTM skills to fill a highly visible role for our Product Marketing team
- As a successful candidate for this role, you have a proven track record of leading cross-functional initiatives to drive customer adoption, commercialization, and retention of a technical product, particularly for high-tech companies with SaaS/Cloud business models
- You also have a solid ability to think strategically and communicate clearly, and you are an eager self-starter who is comfortable working in a rapidly growing company with a fast-paced working environment
- 8+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
- Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience)
- Distinctive problem-solving, strategic, and analytical capabilities (Excel / Google Sheets required, SQL nice-to-have)
- Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
- Strong communication skills required, with experience writing for technical audiences
- Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics
- MBA or equivalent experience (e.g., management consulting) and a technical undergrad degree (e.g., computer science, engineering, applied mathematics) preferred
What the job involves
- The Director of Product Marketing role will help drive the end-to-end GTM success of our products, partnering across Growth & Marketing, Sales & Field Operations, and Product Management to prioritize and orchestrate key GTM activities
- The responsibilities of this role include driving the segmentation, targeting, and positioning for our products, leading cross-functional GTM initiatives, defining the adoption and commercialization strategy for the product, and identifying any feature/functionality gaps inhibiting GTM success
- Define and prioritize key GTM activities to complement the product roadmap and meet product-attach and revenue metrics
- Drive and launch cross-functional initiatives, ensuring the Field and other GTM teams are properly enabled to execute
- Partner with key stakeholders to define portfolio strategy to increase customer adoption and product revenue
- Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around GTM plans
- Assess effectiveness of current GTM strategies and refine as necessary, leveraging analytics and benchmarking for data-driven prioritization of product/GTM gaps and collaborating with Sales & Product to optimize our sales motions and accelerate growth
- Identify any product gaps inhibiting GTM success and work with Product Management to prioritize customer needs in the roadmap
- Create crisp and compelling messaging, assets, enablement, and more for both external consumption and internal use by Confluent’s marketing and sales teams
Our take
Confluent is a commercial company built on top of the open-source Apache Kafka project. Confluent and Kafka have developed a streaming data technology that processes massive amounts of information in real-time. The streaming database technology was developed at LinkedIn as a way of moving massive amounts of messages. The company decided to open-source that tech in 2011, and Confluent launched as the commercial arm in 2014.
While the base open-source component remains available for free download, it doesn’t include the additional tooling the company has built to make it easier for enterprises to use Kafka. Confluent's value add is in those additional tools, including a cloud version of the product and a marketplace for sharing extensions to the platform.
Confluent expanded strategic partnerships with Microsoft and acquired Immerok, and in 2023 expanded its cloud platform. 2024 saw further product expansions with the launch of the Confluent Migration Accelerator, all exemplifying how the company is living up to its name by rocket-boosting the benefits of Apache Kafka integration for companies.
Now, it looks like IBM is eyeing the company for acquisition and Confluent looks to be a natural fit. Long positioned as the real-time backbone behind modern application, Confluent would gain global scale and an even deeper enterprise reach under iBM, while cementing its role at the center of AI-driven architectures. For COnfluent, the deal would marka shift from fast-growing independent disruptor to foundational infrastructure player powering the next wave of enterprise AI.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$250m
SERIES E
Jan 2019
$125m
SERIES D
Total funding: $455.9m
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jay Kreps
(Co-Founder & CEO)Prior to co-founding Confluent in 2014, Jay spent 7 years at LinkedIn, holding various roles including Principal Engineer and Principal Staff Engineer.
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