Director of Product Marketing, Salesforce

• If you're a strategic thinker with a background in IT Service Management (ITSM) and a proven track record in product marketing and go-to-market execution, we want to hear from you
• 8+ years of experience in product marketing, brand marketing, and/or go-to-market
• 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space
• Proven ability to develop and execute successful product launches that generate awareness and pipeline
• Strong ability to strategize and craft compelling messaging and positioning for technology products
• Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders
• Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals
• Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity

Desirable

• We're looking for a Director, Product Marketing, IT Service to join our team to define, communicate, and execute the product marketing strategy for our new IT Service offering
• In this pivotal role, you'll lead successful product launches, craft compelling messaging and demo stories, and build comprehensive go-to-market plans that drive pipeline growth
• Messaging & Positioning: Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points
• Product Launches: Drive end-to-end product launches and release marketing for new IT Service features and solutions. Lead strategy, planning, and execution while aligning cross-functional teams including Product, Sales, Campaigns, Content, and CIO Marketing
• Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans. Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators, which includes building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs
• Content Development: Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy
• Thought Leadership & Presentations: Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements. Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business
• Performance Monitoring: Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies