Head of Sales, Edgard & Cooper
UKIE, Maternity Leave Cover
2-5 days a week in office
Natural cat and dog food supplier
Open for applications
Natural cat and dog food supplier
201-500 employees
Open for applications
2-5 days a week in office
201-500 employees
Company mission
To make people, pets and our planet feel good by providing healthy, delicious pet food packed with fresh, simple ingredients.
Role
Who you are
- You have knowledge of the UK retail landscape and proven sales track record
- You have proven leadership and management experience to build best in class sales teams, lead by example and create a ‘can do’ sales culture
- You have the ability to build solid relationships with customers through exceptional influencing and negotiating skills
- Experience of managing full Sales P&Ls and proven ability to deliver on budget
- You are hands-on, and a strategic thinker, with a strong commercial mindset
- You have an ethical approach to everything you do & you love pets
- Startup experience is a plus!
What the job involves
- Are you looking for your next move? Do you want to take responsibility for heading up sales in the UK&IE market, joining a rapidly growing business that is leading the way in premium pet foods?
- We are on the hunt for a Head of Sales that will lead on all elements of the Edgard & Cooper commercial strategy, delivering the sales objectives, whilst inputting into the commercial arm of our product development and category management.
- You will report into our Pack Lead for Developing & New Markets and work closely with cross-functional teams, and in particular with the UK&IE Head of Marketing to develop and deliver disruptive trade marketing strategies to grow the brand in the UK&IE and achieve our growth plans
- Working with the Head of Marketing to develop & execute the strategy to win in the UKIE including best in class trade marketing to create retail shine and drive sales growth and brand love
- Growing key strategic accounts, locking & managing JBPs (across Specialty, Garden and Grocery)
- New business development, continue the journey to open all relevant shops in the market
- Manage and develop our field sales team and provide on-going training for them to perfect their pitch
- Working closely with the Head of Marketing to deliver campaign planning
- Effective management and reporting on the Sales P&L, ensuring budgets are met, investment is kept in line whilst making ongoing recommendations to drive additional growth
- Make recommendations to purchase the right data and insights to ensure that Edgard & Cooper has a compelling category story to deliver to retailers
- Working closely with the Operations Team to build robust forecasting processes to ensure an effective long term supply chain strategy
- Manage, develop and continue to grow the sales team from where it is today (field sales + 1 National Account Executive)
Salary benchmarks
Our take
Consumers are becoming more aware of their pets’ dietary requirements and overall health as they spend more time with furry companions. Edgard & Cooper is a purpose-driven cat and dog food brand that taps into market trends for healthier, humanised pet food by providing dry food containing only natural, nutritious ingredients and fresh meat. Its product is boosted with healthy extras and gently cooked with minimal process to retain maximum nutritional value.
The company has strong environmental and ethical values at its core and in 2022, the company gained B Corp certification. Through its charity, the Edgard & Cooper Foundation, 1% of all sales are donated to international pet welfare projects and more than €1M has been made available in this way for charitable purposes to date. It also works hard toward sustainability goals; all of its packaging is made from 100% biodegradable and bioplastic materials.
Recently, General Mills acquired Edgard & Cooper, marking a huge step in the brands growth. With its founders staying on and General Mills' resources behind it, Edgard & Cooper is set to expand its reach and strengthen its position in the premium pet food market.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2023
$23m
LATE VC
Nov 2020
$25.3m
SERIES B
Total funding: $48.3m
Company benefits
- 🌱Certified B Corp Employer with supportive policies and practices to ensure we are one happy pack
- 👩💻 Flexibility to work from home to enjoy a better work-life balance
- 🐾 Pets at work, recognizing the joy and comfort of having your furry friend by your side
- 🍿 Team activities including pawesome teambuildings, Thursday drinks, occasional fresh soup on Fridays…
- 🔋 Learning opportunities in a truly international environment that will give you extensive responsibility but also guidance as you need it
Company HQ
Kortrijk, Flanders
Leadership
Louis Chalabi
(Co-Founder & CMO)Associate Founder of Mooof, a scooter and e-bike business.
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