Senior Product Marketing Manager, Kraken
Equities
$110-176k
Salary is benchmarked based on US rates and may vary depending on the location; Offers Equity + Bonus
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$110-176k
Salary is benchmarked based on US rates and may vary depending on the location; Offers Equity + Bonus
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech
- Strong crypto expertise and passion, with a deep understanding of stock and ETF market trends, onchain protocols, user behavior, and the evolving regulatory landscape
- Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
- A data-driven marketer, leveraging insights to optimize campaigns and improve performance
- Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
- Experience leading cross-functional teams and working within complex, fast-paced environments
- Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
- Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting
What the job involves
- This is a senior-level position helping to lead and execute the product marketing strategy for Kraken’s consumer Equities and xStocks offerings
- This is inclusive of driving and executing high-impact campaigns and strategies that drive overall growth: top-of-funnel awareness, adoption, and retention
- As a key member of the Consumer Product Marketing team, you will also influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s consumer marketing strategies across equities and xStocks
- GTM Strategy & Execution: Develop and lead Kraken’s Equities and xStocks growth marketing strategy, driving awareness, acquisition, and retention for core trading products
- Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
- Consumer Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
- Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
- Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
- Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
- Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives
Application process
- This job is accepting ongoing applications and there is no application deadline
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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