Senior Product Marketing Manager, Resq

• You have 5+ years of work experience in Product Marketing roles
• A bachelor's degree in marketing, communications, business, or a related field
• Strong written skills with the ability to avoid enterprise jargon and simplify complex products
• Experience developing strategic email marketing campaigns and delivering them via sophisticated tooling
• An analytical mindset to measure marketing effectiveness and ROI
• The ability to champion customers and solicit feedback through research
• Exceptional stakeholder management and project management skills

Desirable

• ResQ is looking for a Senior Product Marketing Manager to join our team and help us take ResQ to the next level
• As the company’s only PMM, you will partner with Product, Marketing, Sales and Customer Success to drive customer growth, engagement and retention at ResQ
• We understand that joining a team is one of the most important choices you make, and adding a team member is one of the most important choices we’ll make
• We want you to get to know us, and we want to understand how you approach problems, learn, and what motivates you
• Defining and crafting ResQ’s story to share with the world
• Collecting customer and market insights, and using them to ensure we are building the right products to meet our customers needs
• Partnering with the product development team to deepen engagement with our products
• Shaping how the ResQ product grows by setting the GTM direction
• ResQ Positioning : You will shape how the world learns about ResQ through positioning and messaging. You will own our go-to-market narrative, positioning ResQ in the competitive landscape, and create key product-centric content
• GTM Story : You will enable our team to tell the ResQ story by working with our sales team to craft an effective sales narrative
• Voice of the Customer : You will advocate for customers both internally and externally. You will monitor the competitive landscape through research and influence ResQ’s product roadmap to help our customers succeed
• Product Launches : You will partner with Product Managers, Engineers and other stakeholders to successfully bring new products to market, communicating benefits and deepening engagement with our customers
• Customer Communications: You will own customer segmentation, creating target personas and strategizing effective communication channels and content for each persona

• While we are never perfect, we have aimed to build a process that fosters fairness and helps to minimize bias, this includes structured processes and interviews
• Our goal is that everyone interviewed has a positive experience, regardless of the outcome
• Stage 1️⃣: Send us your resume and a note about how your story connects to ours. Feel free to focus on what you have learned rather than just a list of responsibilities. Tell us your story! We’ll aim to tell you quickly if it is not the right fit so you are always informed
• Stage 2️⃣: Successful candidates will meet with our People and Talent Lead. It will be standardized to keep things fair but also with enough room to show your uniqueness. We’ll communicate the salary range now for full transparency. If you like us and we also think there is a fit, we’ll invite you to the next stage
• Stage 3️⃣: A virtual interview with the Head of Product. Be prepared for more in-depth questions about your experience and skills
• Stage 4️⃣: This round will be a deep dive interview with the Head of Product and someone from our Marketing team
• Stage 5️⃣: This round will be an interview with our Head of Marketing. You will have the opportunity to learn more about the marketing strategy at ResQ and how you will support both Marketing and Product
• Stage 6️⃣:This round will be a Product Marketing case study that we will ask you to prepare prior to the interview. We will ensure you have adequate time to prepare prior to scheduling you in for this round
• Stage 7️⃣: This is the final stage in the interview process and we will ask you to meet with our CEO, KJ. This will be an informal meeting and will give you an opportunity to learn more about ResQ’s vision and mission. KJ will also ask you some more questions and he will, of course, be able to answer any additional questions you might have