Senior Marketing Operations Analyst, Salesloft
AI-powered sales orchestration platform
Job no longer available
AI-powered sales orchestration platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To fundamentally transform sales.
Role
Who you are
- We are seeking a bias-towards-action, results-oriented, motivated and strategic operations professional who can collaborate cross-functional while remaining laser-focused on impacting our numbers
- Specifically, you will play a pivotal role in helping us scale in this next phase of rapid growth as a marketing organization
- If you’re looking for an opportunity to learn more, do more, and become more, then becoming a member of Salesloft’s Marketing Operations team is the career path for you!
- 4+ years of experience in leading projects with proven impact
- B2B Marketing experience preferred
- Experience using Salesforce, Marketo, or other Marketing tech platforms is a plus
- Looker/Tableau (data visualization) experience required
- Attribution Modeling experience required
- Able to write / develop SQL within data warehouse
- Proficient building working models based on complex data sets
- Track record of using data to transform business processes
- Excellent intrapersonal skills; ability to work well with and communicate with senior leaders (A balance of analytical skills as well as strong organization and communication skills is key)
- Proven track record of managing complex, cross-functional projects impacting go-to-market teams
- Excellent written and verbal communication skills, including the ability to distill complex ideas and analytics so they are understandable to leadership
- Must be a self-starter, creative, high energy, and comfortable running an initiative in a fast paced software company
What the job involves
- At Salesloft, this role is pivotal to our company’s success. You will be a key member of our high-performing Marketing Operations Team
- You’ll be involved in the crucial decision-making we need to scale a high-growth Marketing team as well as drive and deliver ongoing insights to Marketing leadership on our go-to-market strategy
- On a day-to-day basis, you will be focused on deriving actionable insights that inform our marketing strategy
- Work hand-in-hand with Marketing leadership to understand our customers, their digital journey, and identify areas of growth and optimization
- Create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations
- Measure marketing channel performance, customer journey mapping, attribution, and overall marketing impact on key business metrics
- Work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools
- Develop and manage our pipeline models and reporting, as well as support our go-to-market leadership pipeline calls
- Create monthly, quarterly, and annual reporting in reporting visualization tools
- Present recommendations and insights to Go-To-Market leadership for strategic decision making, operational change and investment
- Establish strong working relationships with peers in other revenue operations teams and cross-functional partners (marketing leadership, sales leadership, business intelligence, systems teams) to achieve objectives
- Operate in a proactive and flexible manner, with the ability to lead multiple projects at once and stay attuned to the priorities of the marketing organization
- Form relationships with Marketing leadership and key members of the go-to-market team
- Meet with key stakeholders in finance, marketing, and product to understand their part of Salesloft’s whole and what metrics define their success
- Evaluate existing reports, models, dashboards, and documentation currently used to measure Marketing team performance
- Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them
- Begin 1:1s with your manager understand your 30-60-90 plan; shadow current members of the Marketing & Revenue Operations team
- Collaborate with the senior marketing leadership to prioritize change management and reporting needs
- Make recommendations on reporting infrastructure, data modeling, and visualizations
- Understand, document, and analyze existing workflows and processes
- Act as go-to partner and consultant for marketing
- Consistently recommend updates, optimizations, and changes to marketing campaigns and strategy
- Own pipeline model, measurement and be a key part of the go-to-market pipeline calls to drive growth
- Work across the Marketing Operations team to execute change management
Our take
Salesloft provides enterprise customers with an AI-powered engagement SaaS platform that integrates all customer communication channels and workflows, as well as providing sales analytics.
The company has been active since 2011, and has grown into one of the world’s leading customer engagement platforms, now counting the likes of IBM, Shopify, Google, Slack, and Cisco in its client base. The increased digitisation of the sales process in the last few years has seen Salesloft expand rapidly of late, particularly away from its US headquarters, with significant customer uptake in Europe.
One of its major investors, Vista Equity Partners, recently took a majority shareholding in the company which raised its value to well above $2 billion. Recent shifts in the C-suite are said to be seeing the company into its next season of growth. With its future looking secure, Salesloft intends to continue its expansion through Europe before targeting other markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2021
$100m
SERIES E
Apr 2019
$70m
SERIES D
Total funding: $245.7m
Company benefits
- Health, dental & vision plans
- Untracked & unlimited PTO
- Mental healthcare (in-person and virtual)
- Fertility aid
- Parental leave
- Charity contribution matching
- After 6 years at Salesloft, all Lofters are eligible for a paid 6 week sabbatical with a $10,000 stipend
- 401K & company Match
Company HQ
Midtown Atlanta, Atlanta, GA
Leadership
Kyle Porter
(Board Chair)Before co-founding Salesloft in 2011, they worked as Vice President of Marketing at video display manufacturer NanoLumens. Prior to joining NanoLumens, they ran their own small business at a young age, deploying digital gaming machines & place-based advertising to restaurants, sports bars, and pubs.
David Cummings
(Board Member)Seasoned tech entrepreneur, founder and investor. Has founded or co-founded 10 companies including Pardot, Terminus, and more recently Atlanta Ventures and Atlanta Tech Village.
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