Senior Growth Marketing Analyst, PlayStation
$161.1-241.7k
+ This role also may be eligible for a bonus package
Gaming and digital entertainment provider
Open for applications
Gaming and digital entertainment provider
1001+ employees
Open for applications
$161.1-241.7k
+ This role also may be eligible for a bonus package
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- Bachelor's degree in Marketing, Business Analytics, or a related field
- 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
- 5+ years of advanced SQL required (Python and/or R a plus)
- Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures
- Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
- Extensive knowledge of media metrics and media calculations
- Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
- Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
- Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
- Familiarity with generative AI and prompt engineering
- Outstanding communication and presentation capabilities, skilled at translating complex data into strategic insights and leading team members on standard methodologies
- Track record of data project management, thought leadership, and self-direction
- Ability to work independently and in a team environment, leading multiple priorities
- Passionate about gaming and video game culture
What the job involves
- We are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our growth marketing programs
- A successful candidate will have a deep analytical background and a proven track record to use data effectively to measure marketing forecasts and performance across owned and paid channels, have expertise in using audience data across different testing methods, and is intimately familiar with marketing platforms in the CRM and paid media space that create robust customer journeys
- They will be able to regularly apply all these skills to develop creative approaches to an array of diverse challenges in partnership with multi-disciplinary teams across strategic, technical, and analytical areas that expand on our marketing programs and practices
- Omnichannel Measurement Strategy: Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels
- Incrementality Testing: Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale
- Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies
- Cross Functional Collaboration: Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs
- CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness
- Market Adaptability and Innovative Optimizations: Have a confirmed background in providing data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas
- Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns
- Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities
- Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions
- Data Integration: Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting
- Partner Communication: Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
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