Campaign Marketing Executive, Dotdigital
+ Share reward
Office located in London Bridge, London
Omnichannel marketing automation platform
Open for applications
Omnichannel marketing automation platform
201-500 employees
Open for applications
+ Share reward
Office located in London Bridge, London
201-500 employees
Company mission
To empower marketers to achieve their goals in faster and smarter ways.
Role
Who you are
- Candidates that are self-driven, well organized, deeply-curious, and have a passion for great marketing will excel in this role
- Degree or equivalent qualification in marketing, communications or a similar relevant field
- Approximately 2 years experience in B2B marketing with understanding of the customer journey from prospecting, opportunity, all the way through to contract renewal
- Understanding of email marketing, SMS marketing, pay-per-click marketing, and landing page best practices and legal considerations
- The ability to demonstrate end-to-end marketing campaign activation
- A track record for continual conversion rate optimization
- A willingness to be hands-on and proactive in driving campaign results
- A keen eye for brand and messaging consistency
What the job involves
- We are looking for an ambitious marketer to join our Global Marketing team as a Campaign Marketing Executive
- In this role you will support the team in ideating, planning, coordinating, and activating campaigns that drive customer and prospect engagement and generate demand for products and services
- You will work to hit your KPIs and targets, while leveraging relationships with an established, driven, and supportive team
- As a Campaign Marketing Executive you will report into the Campaign Marketing Manager and will support the team in ideating, planning, and managing multi-channel campaigns that drive lead acquisition, engagement, and qualification to sale
- You will collaborate with the wider marketing department to meet the team’s targets using a range of paid and organic digital marketing channels
- Plan and activate:
- Work with the Global Marketing Team to develop and coordinate global and localized campaign activity across channels including, but not limited to the website, webinars, videos, email marketing, paid social, and paid search
- Ideate, propose, and manage campaigns to support new business pipeline and feature adoption
- Draft descriptive creative briefs to hand to copywriters and designers
- Become an expert on the Dotdigital marketing automation platform
- Implement lead nurture campaigns to turn leads into pipeline and engaged customers
- Manage, segment our marketing database and execute uploads to the CRM
- Recommend testing and optimization techniques to improve results of all activity
- Contribute to wider marketing activity
- Ensure the brand is respected in all communications and brand messaging is consistent
- Report and optimize:
- Liaise with international teammates to ensure efficiencies
- Report on campaign effectiveness and make recommendations to improve performance
- Feed insight and results back to the Global Marketing Team and field marketing teams in a timely manner
- Continually seek to ways to improve the quality of our marketing data
- Tools you’ll use, to name a few:
- Dotdigital (of course!)
- Asana
- Microsoft Dynamics
- Demandbase
- Facebook Ads
- LinkedIn Ads
- Reddit Ads
- Spotify Ads
- Google Ads
- Vimeo
- Wisepops
- Wordpress
Application process
- 15min Screening Call with Team Talent
- 1st stage: 30 min call with the Campaign Marketing Manager
- 2nd stage: 1 hour interview/task with Campaign Marketing Manager, Global Head of Marketing and Chief Marketing Officer
Salary benchmarks
Our take
Dotdigital builds an omnichannel marketing solution for B2C, B2B, and NFP marketers. The company serves thousands+ of brands around the globe, counting British Airways, Royal Aeronautical Society, Barbour, Accolade Wines, and City & Guilds among its clients.
Marketers using Dotdigital can create hyper-targeted marketing campaigns that increase businesses' marketing ROI, boosts sales revenue and attracts more qualified leads. What's more, Dotdigital sets itself apart by being the world’s first carbon-neutral marketing automation platform.
Dotdigital's main priority is developing new data-driven digital marketing features in order to increase its customer base. New product launches and strategic investments are key to the company's continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Wellbeing reward
- Paid Sick Leave
- Healthcare
- Medical Cashplan
- Paid Eye Tests
- Annual performance bonus or commission plan
- Loyalty reward
- Employee of the year
- Dotdollars rewards
- Referral schemes
- ShareBuy and ShareReward Schemes
- Dotdigital day
- Enhanced parental leave
- Volunteering
- Christmas holiday closedown
Company HQ
London, UK
Leadership
Simon Bird
(Co-Founder)Previously studied Computer Science at Royal Holloway, University of London. Co-Founded Dotdigital after graduating in 1999.
Tink Taylor
(Co-Founder & President)Since co-founding Dotdigital, became an Email Marketing Council Member for DMA in 2006 for 15 years. They have also been an E-communications Council Member for 6 years at IAB.
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