Influencer Marketing Coordinator, Later
CA$55-65k
+ Bonus
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
CA$55-65k
+ Bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 1-2 years of relevant experience in Influencer Marketing or Influencer innovation
- Agency experience or influencer marketing experience in a high-growth SaaS company preferred
- Experience in a customer facing role
- Professional presence, confidence, and eloquence in meetings and presentations
- Strong relationship-building skills with internal and external stakeholders
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- As a Campaign Coordinator on our Influencer Marketing Services team, you will be supporting and executing customer campaigns to ensure we are meeting customer goals
- Ideate and develop Influencer strategy at regular intervals using data-driven insights
- Develop a deep understanding of the Later Influence platform and best practices to drive success for customer campaigns
- Lead the influencer experience on the Later Influence platform by building and executing customer campaigns with a high attention to detail, including but not limited to:
- Campaign brief creation and setup
- Influencer sourcing and curation
- Influencer contracting and negotiations
- Product and payment fulfillment
- Reporting & analytics
- Leverage internal project management tool (Teamwork) to support campaign planning and execution, delegation, and time-tracking
- Communicate clearly and effectively with internal and external stakeholders to enable a best-in-class experience for customers and influencers, including but not limited to, progress, performance, gaps, opportunities, and next steps
- Act as the voice of the influencer in product feedback sessions
- Analyze the influencer-facing experience with a critical eye by campaign to provide strategic recommendations for future campaigns
- Evolve best practices as the Later Influencer platform and industry changes, and create supporting documentation to showcase these changes
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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