Marketing Programs Specialist, Zoom
Video-focused online communications platform
Job no longer available
Video-focused online communications platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To make video communications frictionless and secure.
Role
Who you are
- If you're passionate about making an impact, growing a brand, and delivering results, this role is for you
- Demonstrate extensive knowledge and experience in marketing programs, including influencer management, community cultivation, virtual event coordination, and social media oversight in the B2B SaaS industry
- Be capable of building impactful programs from 0 → 100 and have a creative mindset
- Be skilled in building relationships with influencers and crafting unique experiences that engage audiences
- Be execution-focused with the ability to understand the creation and running of events, as well as post-event strategies. Collaborate closely with content & creative teams and social agencies to align influencer and event strategies with broader brand goals
- Support the build of the marketing programs function to become a high-impact engine that helps achieve strategic goals
- Possess experience or familiarity with HubSpot to track program performance
What the job involves
- As a Programs Specialist at Workvivo, you’ll be at the heart of building and scaling our marketing programs
- Working closely with the Marketing Programs Manager, you’ll help transform our initiatives into a must-have powerhouse that drives brand awareness and generates pipeline across every stage of the funnel
- Expect to work creatively and strategically to develop strong relationships with key influencers, build a vibrant community around our brand, and lead virtual events that spark engagement
- Developing and managing relationships with key industry influencers, thought leaders, and brand advocates
- Supporting the execution of virtual event strategies to attract and engage audiences at scale
- Crafting collaborative campaigns with influencers to drive brand awareness and establish Workvivo as a leading brand
- Creating and executing campaigns that connect with our audience, positioning Workvivo as the go-to brand in employee engagement and internal comms
- Tracking, analyzing, and optimizing programs for engagement, awareness, and lead generation
- Measuring the impact of programs to ensure every initiative drives measurable outcomes
Salary benchmarks
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic aquisitions, such as that of Solvvy (an AI and automation service) in 2022. It remains to be seen if this will be enough to turn things around for Zoom: along with many other large tech companies it has recently engaged in large-scale layoffs to realign itself with a difficult economic situation. Still, it is a profitable company and a household name, and its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO)Previously VP Engineering at Cisco and WebEx.
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