Performance Marketing Lead, Mob
£70-95k
+ On-target bonus, paid quarterly; + Exciting options scheme giving you meaningful stake in the growing business
More information about location
3 days a week in office (East London)
Food & recipe content platform
Be an early applicant
Food & recipe content platform
21-100 employees
Be an early applicant
£70-95k
+ On-target bonus, paid quarterly; + Exciting options scheme giving you meaningful stake in the growing business
More information about location
3 days a week in office (East London)
21-100 employees
Company mission
To instil a love of cooking in everyone.
Role
Who you are
- 5-6 years experience in performance marketing, ideally for a subscription D2C brand that has scaled spend from low to £300k monthly
- Proven experience using Paid on Meta and TikTok is critical for this role
- A data-driven and analytical mindset is hugely important for this role
- Intellectual curiosity and the ambition to grow and develop into a growth leader
- A readiness to roll up your sleeves and get to work scaling an a new exciting product
Desirable
- Have a product-led mindset, always prioritising the user experience in line with the mission
- Enjoy working in a fast-paced environment, driven by data and consumer insight
- Enjoy working closely with founders and senior stakeholders
- Don’t wait to be told what to do; ask questions, find answers and make things happen
What the job involves
- We are looking for someone to come into the business to own performance marketing, driving conversion onto both our digital products (app + web). They will be responsible for setting the strategy to scale this channel. This will start as both a strategic + executional role
- Scale acquisition on a consumer subscription product across performance marketing channels (Meta, TikTok) from low level budget to +£300K per month
- Work closely with a lead creative and running a rigorous data driven, experiment-oriented creative work flow, iterating to find winning/unicorn ads to drive scale
- Scale ads to overseas territories, specifically English speaking countries AUS, US, CAN
- Understanding of unit economics relating to a subscription business (CPA, CAC:LTV, CVR), and how to optimise campaigns towards these. Experience clearly communicating clear datapoints to wider business
- Scaling Apple Search Ads
- Utilize AI products to make the workflow seamless etc - there is a lot of lift that can be done by products now, not everything needs a new hire
- Ideally - experience with a more holistic approach to growth, looking at user flows once the user has arrived at the landing page, all the way through to trial start
- Ideally - experience working across dual digital product flows (website + app)
- Reporting to: CEO
Salary benchmarks
Our take
Home cooking can feel intimidating, especially for beginners or those on a budget. Complex recipes, expensive ingredients, and a lack of confidence often leave people relying on take-outs or ready-meals, and struggling to find inspiration in the kitchen.
Mob tackles this obstacle by offering accessible and delicious solutions. With a vast recipe library that features budget-friendly meals that are simple to follow, the platform caters to busy lives and real-world wallets. Mob's online community also fosters connection through recipe sharing and support, turning cooking into a shared experience.
By prioritising practicality, community, and innovation, Mob's potential to empower and inspire home cooks of all levels is undeniable. The platform aims to make delicious food truly accessible, and its future looks full of promise.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Mob Premium subscription
- Classpass membership
- Private Health Care
- Hybrid Working
- Enhanced Annual Leave allowance
- Bonus schemes
- Participation in EMI scheme
- Regular socials
- Summer hours
- ...and be the first to try our amazing chefs' new recipes!
Company values
- We are cooking together - We are all in it together. In a professional kitchen, each and every person in the team is key to the final dish that goes out to the customer. The same stands with us. Working together we can achieve greatness.
- We serve the Mob - We always listen to the Mob, and we act on it. We are here to instil a love of cooking in everyone. We aim to make everyone’s lives more seamless and enjoyable in the kitchen. It informs everything we do.
- We are agile - Mob has been bootstrapped from the very beginning, and we still operate with that never-give-up mindset. Determination is ingrained in our DNA. Things might not always work as planned, but we learn fast and keep moving forward.
- We are open - We believe the path to success is through transparency in the way we work, both with one another, and the Mob. Shared understanding brings everyone into the process, making us grow stronger as a result.
Company HQ
London, UK
Leadership
Benjamin Lebus
(CEO)Founded Mob in 2016 and has served as the CEO ever since.
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